{"id":20351,"date":"2026-06-16T21:27:32","date_gmt":"2026-06-16T19:27:32","guid":{"rendered":"https:\/\/www.antegma.com\/?page_id=20351"},"modified":"2026-06-18T23:45:27","modified_gmt":"2026-06-18T21:45:27","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/www.antegma.com\/de\/services\/digital-experience\/customer-data-platform\/","title":{"rendered":"Customer Data Platform (CDP) \u2014 Beratung &#038; Implementierung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20351\" class=\"elementor elementor-20351\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58e7139 e-flex e-con-boxed e-con e-parent\" data-id=\"58e7139\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8b82c elementor-widget elementor-widget-text-editor\" data-id=\"ad8b82c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Eine <strong>Customer Data Platform (CDP)<\/strong> f\u00fchrt Kundendaten aus allen Touchpoints \u2014 Webshop, App, Service-Center, CRM und Marketing-Tools \u2014 \u00fcber First-Party-IDs zu einem einheitlichen Profil pro Kunde zusammen. Aus dieser zentralen Profile-Schicht steuert sie Segmentierung, Personalisierung und Activation \u00fcber alle Kan\u00e4le \u2014 DSGVO-konform.<\/p><p>Als Kundendaten-Komponente einer <a href=\"\/de\/services\/digital-experience\/\">Digital Experience Platform (DXP)<\/a> bildet die CDP \u2014 zusammen mit CMS, PIM, DAM, E-Commerce und Conversational AI \u2014 die einheitliche Daten- und Channel-Schicht f\u00fcr konsistente Marken-Erlebnisse \u00fcber alle Touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395edc9 e-con-full e-flex e-con e-child\" data-id=\"395edc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83b83c8 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"83b83c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cta-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erstgespr\u00e4ch vereinbaren<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f18ee93 e-flex e-con-boxed e-con e-parent\" data-id=\"f18ee93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b5ab2a elementor-widget elementor-widget-heading\" data-id=\"0b5ab2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist eine Customer Data Platform (CDP)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e337bed elementor-widget elementor-widget-text-editor\" data-id=\"e337bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Das Besondere an einer <strong>Customer Data Platform (CDP)<\/strong> ist die <strong>Persistenz<\/strong>: Sie erzeugt kein fl\u00fcchtiges Segment, sondern ein dauerhaftes, vollst\u00e4ndiges Profil pro Kunde \u2014 anonyme wie bekannte \u2014 vollst\u00e4ndig auf First-Party-Daten basiert und f\u00fcr andere Systeme nutzbar gehalten. Anders als ein CRM (bekannte Kontakte, Sales-Sicht) oder ein DMP (anonyme Third-Party-Daten) ist sie die kundenzentrierte Datenbasis f\u00fcr Marketing und Experience.<\/p><p><strong>Die Herausforderung:<\/strong> Ohne CDP existieren Kundendaten parallel in Tools \u2014 Web-Tracking im Analytics, Bestelldaten im Shop, Service-Tickets im Helpdesk, E-Mail-Engagement im Marketing-Tool. Die Folge sind doppelte Profile, fehlende Channel-Konsistenz und blinde Flecken bei Customer-Lifecycle-Aktivit\u00e4ten.<\/p><p>Eine CDP behebt das: <strong>Identity Resolution<\/strong> erkennt einen Kunden \u00fcber Channels hinweg, <strong>Profile Unification<\/strong> fasst alle Datenpunkte zusammen, <strong>Segmentation<\/strong> erlaubt Echtzeit-Targeting, und <strong>Activation<\/strong> spielt die Profile an Webshop, Marketing-Tools und Bot aus \u2014 DSGVO-konform und auf First-Party-Daten basiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a045609 elementor-widget elementor-widget-image\" data-id=\"a045609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-de.png\" class=\"attachment-full size-full wp-image-20422\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-de.png 1672w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-de-300x169.png 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-de-1024x576.png 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-de-768x432.png 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-de-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dae24a e-flex e-con-boxed e-con e-parent\" data-id=\"7dae24a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1998ad elementor-widget elementor-widget-heading\" data-id=\"a1998ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lohnt sich eine CDP?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a9e99 elementor-widget elementor-widget-text-editor\" data-id=\"39a9e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customer Data Platforms zahlen sich messbar aus. Forrester hat den Return on Investment f\u00fcr die beiden f\u00fchrenden CDP-Plattformen in unabh\u00e4ngigen Total-Economic-Impact-Studien beziffert:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6552138 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"6552138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t431 % ROI \u00fcber drei Jahre f\u00fcr Adobe Real-Time CDP (mit Adobe Experience Platform Apps), Payback in unter 6 Monaten.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Forrester Total Economic Impact, beauftragt von Adobe<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e6187 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"c1e6187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t324 % ROI \u00fcber drei Jahre f\u00fcr Microsoft Dynamics 365 Customer Insights, 7,86 Mio. $ Net Present Value.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Forrester Total Economic Impact, beauftragt von Microsoft<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485a950 elementor-widget elementor-widget-text-editor\" data-id=\"485a950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Solche Werte entstehen nicht durch den Plattform-Kauf, sondern durch fokussierte Use-Cases und eine saubere Datenbasis \u2014 die zwei Hebel, die \u00fcber den realen ROI entscheiden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f459e7f e-flex e-con-boxed e-con e-parent\" data-id=\"f459e7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5bb8d elementor-widget elementor-widget-heading\" data-id=\"ad5bb8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CDP-Komponenten im \u00dcberblick<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe554fc elementor-widget elementor-widget-text-editor\" data-id=\"fe554fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Eine CDP umfasst f\u00fcnf Funktions-Bausteine. Welche davon priorit\u00e4r sind, h\u00e4ngt von Ihrem aktuellen Datenstand und den ersten Use-Cases ab \u2014 typischerweise startet ein Projekt mit Identity Resolution und Profile Unification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc1141 elementor-widget elementor-widget-text-editor\" data-id=\"3dc1141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Identity Resolution<\/strong> \u2014 Erkennt Kunden \u00fcber alle Touchpoints (Web, App, E-Mail, Service, Bot) auf Basis von First-Party-IDs, gehashten E-Mail-Adressen und probabilistischem Matching. Cookie-frei und DSGVO-konform.<\/li><li><strong>Profile Unification<\/strong> \u2014 Konsolidiert alle Datenpunkte zu einem einheitlichen 360\u00b0-Kundenprofil: Verhaltensdaten, Transaktionen, Service-Interaktionen, Consent-Status, Preferences.<\/li><li><strong>Segmentation &amp; Audience Building<\/strong> \u2014 Echtzeit-Segmente auf Basis von Verhaltens-, Profil- und Lifecycle-Daten. Regelbasiert und ML-gest\u00fctzt, direkt aktivierbar in Marketing- und Channel-Tools.<\/li><li><strong>Activation<\/strong> \u2014 Aktivierung der Profile und Segmente \u00fcber CRM, Marketing-Automation, Werbeplattformen, Webshop-Personalisierung und Conversational AI \u00fcber native Connectoren oder API.<\/li><li><strong>Privacy &amp; Consent Management<\/strong> \u2014 DSGVO-konforme Einwilligungs-, L\u00f6sch- und Auskunfts-Workflows. Consent-Status flie\u00dft in jede Aktivierung ein \u2014 keine Activation ohne valide Einwilligung.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c18cdbe e-flex e-con-boxed e-con e-parent\" data-id=\"c18cdbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c491544 elementor-widget elementor-widget-heading\" data-id=\"c491544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typische CDP-Use-Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c129795 elementor-widget elementor-widget-text-editor\" data-id=\"c129795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CDP-Projekte starten meist bei einem von drei Use-Case-Clustern. Welcher Cluster zuerst kommt, h\u00e4ngt von Ihrem Marketing-Stack, dem Reifegrad der Datenintegration und dem Business-Hebel ab.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403df77 elementor-widget elementor-widget-text-editor\" data-id=\"403df77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Acquisition \u2013 Anonymous-zu-Bekannt:<\/strong> Web-Verhalten anonymer Besucher mit Marketing-Aktivierung verbinden, sobald ein Identit\u00e4ts-Anker entsteht (Login, Newsletter-Opt-in, Bestellung). Anonyme Sessions werden retroaktiv ans Profil gekn\u00fcpft, Marketing-Spend wird auf reale K\u00e4ufer attribuiert.<\/li><li><strong>Conversion \u2013 Cart-Recovery &amp; Checkout-Personalisierung:<\/strong> Verlassene Warenk\u00f6rbe in Echtzeit erkennen und \u00fcber die richtigen Channels (E-Mail, Push, Re-Targeting) zur\u00fcckholen. Checkout-Flows auf Profile-Daten personalisieren \u2014 von Versandoptionen bis zu Zahlungsmethoden.<\/li><li><strong>Retention \u2013 Lifecycle-Marketing:<\/strong> Bestell-, Service- und Engagement-Daten zu einem 360\u00b0-Profil zusammenf\u00fchren und automatisierte Lifecycle-Kampagnen (Onboarding, Re-Engagement, Loyalty, Win-Back) auf Echtzeit-Verhalten ausspielen \u2014 \u00fcber E-Mail, App-Push, Webshop-Personalisierung oder Bot.<\/li><li><strong>Marketing-Effizienz \u2013 Frequency-Capping &amp; Audience-Suppression:<\/strong> Frequency-Capping \u00fcber alle Channels durchsetzen, bestehende K\u00e4ufer aus Acquisition-Werbung suppressen und Audience-Overlaps zwischen Kampagnen aufdecken. Marketing-Budget zielgerichteter einsetzen.<\/li><li><strong>Service \u2013 Cross-Channel-Konsistenz:<\/strong> Profile aus Web, Shop, App und Service-Center an Conversational AI und Service-Center-Mitarbeiter weitergeben, sodass Bot und Agent denselben Kundenkontext sehen \u2014 keine wiederholten Identifikations-Schleifen, keine Datenkonflikte zwischen Channels.<\/li><li><strong>Compliance \u2013 DSGVO-zentrierte Consent-Aktivierung:<\/strong> Zentrale Consent-Speicherung \u00fcber alle Tools, automatisierte L\u00f6sch-Workflows bei Widerruf und Audit-Logs pro Profil. Aktivierung passiert nur, wenn Consent valide ist \u2014 alles dokumentiert.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d36310 e-flex e-con-boxed e-con e-parent\" data-id=\"8d36310\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-305acf9 elementor-widget elementor-widget-heading\" data-id=\"305acf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CDP-Maturity-Modell<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a08437 elementor-widget elementor-widget-text-editor\" data-id=\"5a08437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vier Reifegrade strukturieren den Weg von verteilter Daten-Pflege bis zur Echtzeit-Profile-Aktivierung. Jeder Sprung zwischen den Stufen ist weniger eine Tool- als eine Architektur- und Prozess-Frage \u2014 welche Datenquellen angebunden sind, wie sauber Identity Resolution und Consent geregelt sind und wie tief die Activation in die Channels reicht. Wo Ihr n\u00e4chster sinnvoller Schritt liegt, h\u00e4ngt von Channel-Mix, Compliance-Anforderungen und bestehendem Marketing-Stack ab.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebda7c4 elementor-widget elementor-widget-image\" data-id=\"ebda7c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-de.png\" class=\"attachment-full size-full wp-image-20424\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-de.png 1672w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-de-300x169.png 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-de-1024x576.png 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-de-768x432.png 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-de-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3fe96d e-con-full e-grid e-con e-child\" data-id=\"c3fe96d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df52fe8 e-con-full e-flex e-con e-child\" data-id=\"df52fe8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9034a1a e-con-full e-flex e-con e-child\" data-id=\"9034a1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3d62d elementor-widget elementor-widget-text-editor\" data-id=\"8f3d62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb397da elementor-widget elementor-widget-heading\" data-id=\"bb397da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Verteilt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196fcac elementor-widget elementor-widget-text-editor\" data-id=\"196fcac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kundendaten liegen in Silos: CRM, Webshop, E-Mail-Tool und Service-Center f\u00fchren je eigene Listen, oft mit widerspr\u00fcchlichen St\u00e4nden. Es gibt keine gemeinsame ID und kein konsolidiertes Profil. Segmente entstehen manuell per Export und sind veraltet, sobald sie genutzt werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7ee9c2 e-con-full e-flex e-con e-child\" data-id=\"f7ee9c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4d23895 e-con-full e-flex e-con e-child\" data-id=\"4d23895\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed29ff8 elementor-widget elementor-widget-text-editor\" data-id=\"ed29ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f3e49 elementor-widget elementor-widget-heading\" data-id=\"31f3e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vereinheitlicht<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a3776 elementor-widget elementor-widget-text-editor\" data-id=\"a4a3776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identity Resolution verbindet die Touchpoints \u00fcber First-Party-IDs, Profile Unification konsolidiert sie zu einem 360\u00b0-Kundenprofil. Consent wird zentral gespeichert und gilt \u00fcber alle Tools. Erstmals existiert eine belastbare Single Source of Truth \u2014 die Grundlage f\u00fcr alles Weitere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4461d3 e-con-full e-flex e-con e-child\" data-id=\"e4461d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d2751fa e-con-full e-flex e-con e-child\" data-id=\"d2751fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c933ca elementor-widget elementor-widget-text-editor\" data-id=\"6c933ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c6b38 elementor-widget elementor-widget-heading\" data-id=\"54c6b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentiert<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b888e6 elementor-widget elementor-widget-text-editor\" data-id=\"1b888e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Auf dem vereinheitlichten Profil entstehen regelbasierte Echtzeit-Segmente nach Verhalten, Lifecycle-Phase und Wert. Die erste Aktivierung l\u00e4uft in einzelne Channels \u2014 etwa E-Mail-Strecken oder Re-Targeting-Audiences, die sich automatisch aktualisieren statt per manuellem Export.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19ba908 e-con-full e-flex e-con e-child\" data-id=\"19ba908\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8177192 e-con-full e-flex e-con e-child\" data-id=\"8177192\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-410ef48 elementor-widget elementor-widget-text-editor\" data-id=\"410ef48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1754cf1 elementor-widget elementor-widget-heading\" data-id=\"1754cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Echtzeit-aktiviert<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d859d0 elementor-widget elementor-widget-text-editor\" data-id=\"3d859d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Profile streamen in Echtzeit in alle Channels: Web, E-Mail, Ads, Service und Conversational AI. Cross-Channel-Personalisierung und Frequency-\/Suppression-Logik laufen automatisiert und consent-gesteuert. Die CDP ist nicht mehr Reporting-Tool, sondern operativer Kern der Customer Experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0f5cc9 e-flex e-con-boxed e-con e-parent\" data-id=\"a0f5cc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f5a0d elementor-widget elementor-widget-heading\" data-id=\"b6f5a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unsere CDP-Leistungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec94ae7 elementor-widget elementor-widget-text-editor\" data-id=\"ec94ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wir begleiten CDP-Projekte vom ersten Use-Case-Assessment bis zum produktiven Multi-Channel-Roll-out \u2014 strukturiert in vier Phasen mit klar definierten Deliverables pro Phase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9603dd e-con-full e-grid e-con e-child\" data-id=\"f9603dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a993f89 e-con-full e-flex e-con e-child\" data-id=\"a993f89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75589b1 e-con-full e-flex e-con e-child\" data-id=\"75589b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ab912 elementor-widget elementor-widget-text-editor\" data-id=\"c2ab912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86579d3 elementor-widget elementor-widget-heading\" data-id=\"86579d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CDP-Strategie &amp; Plattform-Auswahl<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a72f3 elementor-widget elementor-widget-text-editor\" data-id=\"75a72f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bestehende Datenquellen, Identity-Anker, Tracking-Setup, CRM-\/Shop-\/Marketing-Stack und Consent-Lage werden auditiert. Use-Case-Inventar mit Business-Wert. Plattform-Empfehlung auf Basis von Stack-Fit, Skalierungs-Anforderungen und Compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ff40c e-con-full e-flex e-con e-child\" data-id=\"26ff40c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-92baf58 e-con-full e-flex e-con e-child\" data-id=\"92baf58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-095dbbb elementor-widget elementor-widget-text-editor\" data-id=\"095dbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b2458 elementor-widget elementor-widget-heading\" data-id=\"32b2458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Datenmodell &amp; Identity-Resolution-Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc13e21 elementor-widget elementor-widget-text-editor\" data-id=\"bc13e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Datenmodell-Architektur (Profile, Events, Segmente), Identity-Resolution-Konfiguration (deterministisch + probabilistisch), Connector-Anforderungen zu CRM, Shop, Marketing-Tools. Roadmap mit klar priorisierten Use-Cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f541e86 e-con-full e-flex e-con e-child\" data-id=\"f541e86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-89e6702 e-con-full e-flex e-con e-child\" data-id=\"89e6702\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd67de9 elementor-widget elementor-widget-text-editor\" data-id=\"dd67de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c064e91 elementor-widget elementor-widget-heading\" data-id=\"c064e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Implementation &amp; Activation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5415d2 elementor-widget elementor-widget-text-editor\" data-id=\"e5415d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plattform-Setup, Identity-Resolution-Konfiguration, Profile-Unification-Modell, Segmentation-Logik, Activation-Connectoren zu CRM, Marketing-Automation, Webshop, Werbe-Plattformen und Bot. Erster Use-Case produktiv.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-952cb32 e-con-full e-flex e-con e-child\" data-id=\"952cb32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0769a83 e-con-full e-flex e-con e-child\" data-id=\"0769a83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b5c1e elementor-widget elementor-widget-text-editor\" data-id=\"65b5c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5581383 elementor-widget elementor-widget-heading\" data-id=\"5581383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Skalierung &amp; Optimierung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f993b6f elementor-widget elementor-widget-text-editor\" data-id=\"f993b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Skalierung \u00fcber neue Use-Cases, Channels und M\u00e4rkte. Datenqualit\u00e4ts-Monitoring, Consent-Compliance-Audits, Activation-Performance-Reviews. KPI-getrieben optimiert in iterativen Sprints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca3cc03 e-flex e-con-boxed e-con e-parent\" data-id=\"ca3cc03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90812fd elementor-widget elementor-widget-heading\" data-id=\"90812fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plattformen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8701de elementor-widget elementor-widget-text-editor\" data-id=\"e8701de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>antegma ber\u00e4t und implementiert die f\u00fchrenden Customer-Data-Platform-L\u00f6sungen. Plattform-Empfehlung folgt dem Stack-Fit und Use-Case, nicht dem Vendor-Logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad1a83e e-con-full e-grid e-con e-child\" data-id=\"ad1a83e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a49c61 e-con-full e-flex e-con e-child\" data-id=\"6a49c61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262f7e4 elementor-widget elementor-widget-image\" data-id=\"262f7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2021\/04\/Adobe_Experience_Cloud_logo_RGB.svg\" class=\"attachment-full size-full wp-image-7228\" alt=\"Adobe Experience Cloud\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6247fa1 elementor-widget elementor-widget-heading\" data-id=\"6247fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adobe Real-Time CDP<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a44be elementor-widget elementor-widget-text-editor\" data-id=\"f2a44be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Teil des Adobe Experience Cloud Stacks. Echtzeit-Profile-Streaming, native Integration in Adobe Journey Optimizer, Adobe Target und Adobe Commerce. Erste Wahl f\u00fcr Adobe-zentrierte Marketing- und Commerce-Setups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2be6016 e-con-full e-flex e-con e-child\" data-id=\"2be6016\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06a13f1 elementor-widget elementor-widget-image\" data-id=\"06a13f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2021\/04\/dynamics-365-customer-insights.png\" class=\"attachment-full size-full wp-image-7226\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2021\/04\/dynamics-365-customer-insights.png 230w, https:\/\/www.antegma.com\/wp-content\/uploads\/2021\/04\/dynamics-365-customer-insights-150x150.png 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc39c36 elementor-widget elementor-widget-heading\" data-id=\"cc39c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microsoft Dynamics 365 Customer Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064a7b4 elementor-widget elementor-widget-text-editor\" data-id=\"064a7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Teil des Microsoft Stacks. Echtzeit-Customer-Insights, native Integration in Dynamics 365 Customer Engagement, Power Platform und Microsoft Advertising. Erste Wahl f\u00fcr Microsoft-zentrierte Stack-Architekturen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22c18f5 e-flex e-con-boxed e-con e-parent\" data-id=\"22c18f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e6ba9 elementor-widget elementor-widget-heading\" data-id=\"35e6ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum antegma als Beratung f\u00fcr Customer Data Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01d824e elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"01d824e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t15+ Jahre Beratungs- und Implementierungs-Erfahrung in Digital-Experience- und Daten-Architektur \u2014 von ersten CDP-Pilotprojekten bis zu Multi-Markt-Roll-outs.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd53bc elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"bdd53bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Adobe Experinece Partner<\/strong> und <strong>Microsoft Solutions Partner<\/strong> \u2014 wir beraten und implementieren <strong>Adobe Real-Time CDP<\/strong> sowie <strong>Microsoft Dynamics 365 Customer Insights<\/strong>. Plattform-Wahl folgt dem Use-Case und der bestehenden Stack-Architektur, nicht dem Vendor-Logo.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c184802 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c184802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCustomer-Lifecycle-zuerst \u2014 wir starten beim Use Case (Acquisition, Conversion, Retention, Service), nicht bei der Plattform. Activation-Workflows folgen dem Gesch\u00e4ftsprozess.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c50912 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8c50912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDSGVO-konform und Multi-Vendor-f\u00e4hig \u2014 Consent-Management, Datenresidenz und Auftragsverarbeitung sauber dokumentiert pro Plattform und Channel.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79bd5cb e-flex e-con-boxed e-con e-parent\" data-id=\"79bd5cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0d45e elementor-widget elementor-widget-menu-anchor\" data-id=\"2b0d45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"cta-contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf13cbb elementor-widget elementor-widget-heading\" data-id=\"cf13cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ihre Customer-Data-Schicht aufbauen oder konsolidieren?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6522a12 elementor-widget elementor-widget-text-editor\" data-id=\"6522a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bestehende Datenquellen-Landschaft mit Tracking-L\u00fccken, Tool-Silos oder unklarem Identity-Modell? Wir bauen die Customer-Data-Schicht \u2014 von Audit \u00fcber Plattform-Wahl bis zum produktiven Use-Case-Rollout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4168f26 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"4168f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"CDP Lead Form\" aria-label=\"CDP Lead Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"20351\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"4168f26\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"antegma\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-salutation elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-salutation\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tAnrede\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mr\" id=\"form-field-salutation-0\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-0\">Herr<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Ms\" id=\"form-field-salutation-1\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-1\">Frau<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mx\" id=\"form-field-salutation-2\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-2\">Keine Angabe<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVorname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Ihr Vorname\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNachname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Ihr Nachname\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-Mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"ihre.email@firma.de\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirma\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Ihr Unternehmen\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telefon (optional)\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Nur Nummern oder Telefon-Zeichen (#, -, *, etc) werden akzeptiert.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWorum geht es?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Welcher CDP-Use-Case ist Ihr n\u00e4chster Schritt? Erstes Setup, Migration aus verteilten Systemen, neuer Use-Case oder Plattform-Konsolidierung?\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-consent elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-consent\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tDatenschutz\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[consent]\" id=\"form-field-consent\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-consent\">Ich stimme zu, dass meine Angaben zur Beantwortung meiner Anfrage verarbeitet werden. Details in der Datenschutzerkl\u00e4rung.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-service_interest elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[service_interest]\" id=\"form-field-service_interest\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"customer-data-platform\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hcaptcha elementor-field-group elementor-column elementor-field-group-h-captcha-response elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-h-captcha-response\"><div class=\"elementor-hcaptcha\">\t\t<input\n\t\t\t\ttype=\"hidden\"\n\t\t\t\tclass=\"hcaptcha-widget-id\"\n\t\t\t\tname=\"hcaptcha-widget-id\"\n\t\t\t\tvalue=\"eyJzb3VyY2UiOlsiZWxlbWVudG9yLXByb1wvZWxlbWVudG9yLXByby5waHAiXSwiZm9ybV9pZCI6MH0=-d9e4976e2bb0570a2b87ccba2a614dbc\">\n\t\t\t\t<h-captcha\n\t\t\tclass=\"h-captcha\"\n\t\t\tdata-sitekey=\"3dc7037e-252d-4c2f-8c90-042f84d78ee1\"\n\t\t\tdata-theme=\"light\"\n\t\t\tdata-size=\"normal\"\n\t\t\tdata-auto=\"false\"\n\t\t\tdata-ajax=\"false\"\n\t\t\tdata-force=\"true\">\n\t\t<\/h-captcha>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Anfrage senden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eec7b8 e-flex e-con-boxed e-con e-parent\" data-id=\"2eec7b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-565986e elementor-widget elementor-widget-heading\" data-id=\"565986e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das k\u00f6nnte Sie auch interessieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39063ff elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"39063ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11451 post type-post status-publish format-standard has-post-thumbnail hentry category-content-production category-content-supply-chain category-digital-marketing tag-content-production tag-content-supply-chain tag-digital-asset-management tag-digital-marketing tag-hyperpersonalization tag-personalization tag-personalization-at-scale\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/blog\/2024\/06\/05\/die-entscheidende-rolle-von-digital-asset-management-bei-der-personalisierung-in-grossem-massstab\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-768x430.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-11502\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-768x430.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-1024x574.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-1536x861.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-2048x1148.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/blog\/2024\/06\/05\/die-entscheidende-rolle-von-digital-asset-management-bei-der-personalisierung-in-grossem-massstab\/\" >\n\t\t\t\tDie entscheidende Rolle von Digital Asset Management bei der Personalisierung in gro\u00dfem Ma\u00dfstab\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuni 5, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Optimierung von Inhaltsproduktion und Inhaltslieferkettenstrategien f\u00fcr das digitale Zeitalter Im schnelllebigen digitalen Zeitalter wird die F\u00e4higkeit, personalisierte Inhalte in gro\u00dfem Umfang zu liefern, zu einem<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/blog\/2024\/06\/05\/die-entscheidende-rolle-von-digital-asset-management-bei-der-personalisierung-in-grossem-massstab\/\" aria-label=\"Mehr \u00fcber Die entscheidende Rolle von Digital Asset Management bei der Personalisierung in gro\u00dfem Ma\u00dfstab\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10592 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-ecommerce tag-adobe tag-adobe-commerce tag-adobe-edge-delivery-services tag-core-web-vitals tag-digital-commerce tag-digital-experience tag-ecommerce\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/blog\/2024\/05\/16\/naechste-evolution-von-e-commerce-frontends-der-einfluss-des-adobe-edge-delivery-services-auf-adobe-commerce\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_740118595-pink-768x430.jpg\" class=\"attachment-medium_large size-medium_large wp-image-10853\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_740118595-pink-768x430.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_740118595-pink-300x168.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_740118595-pink-1024x574.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_740118595-pink-1536x861.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_740118595-pink-2048x1148.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/blog\/2024\/05\/16\/naechste-evolution-von-e-commerce-frontends-der-einfluss-des-adobe-edge-delivery-services-auf-adobe-commerce\/\" >\n\t\t\t\tN\u00e4chste Evolution f\u00fcr das E-Commerce Frontend: Der Einfluss des Adobe Edge Delivery Services auf Adobe Commerce\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMai 16, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In der sich st\u00e4ndig weiterentwickelnden E-Commerce-Landschaft spielt das Frontend-Erlebnis eine entscheidende Rolle f\u00fcr die Kundenwahrnehmung und die Konversionsraten. Mit der Integration von Adobe Edge Delivery<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/blog\/2024\/05\/16\/naechste-evolution-von-e-commerce-frontends-der-einfluss-des-adobe-edge-delivery-services-auf-adobe-commerce\/\" aria-label=\"Mehr \u00fcber N\u00e4chste Evolution f\u00fcr das E-Commerce Frontend: Der Einfluss des Adobe Edge Delivery Services auf Adobe Commerce\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4076 post type-post status-publish format-image has-post-thumbnail hentry category-accallio-sp category-products tag-accallio tag-accallio-sp tag-adobe tag-adobe-experience-manager tag-antegma tag-digital-experience tag-integration tag-microsoft tag-microsoft-sharepoint post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"527\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-768x527.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-4183\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-768x527.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-300x206.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-1024x703.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-1536x1054.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-2048x1405.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" >\n\t\t\t\taccallio SP \u2013 SharePoint Integration for Adobe Experience Manager is available now\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tM\u00e4rz 15, 2019\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Recently accallio SP joined our portfolio of Adobe Experience Manager integrations \u2013 called the accallio product family. Our plan is to continuously expand this platform.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" aria-label=\"Mehr \u00fcber accallio SP \u2013 SharePoint Integration for Adobe Experience Manager is available now\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3393 post type-post status-publish format-image has-post-thumbnail hentry category-company tag-antegma tag-business-partner tag-customer-insights tag-digital-experience tag-facebook tag-hootsuite tag-instagram tag-linkedin tag-partner tag-partnership tag-pinterest tag-socia-media tag-twitter tag-youtube post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"502\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-768x502.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-3394\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-768x502.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-300x196.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37.jpeg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" >\n\t\t\t\tPartnership with Hootsuite confirmed\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 12, 2018\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>antegma is happy to announce our newest partnership with the social media experts from Hootsuite. By combining antegma&#8217;s competencies with Hootsuite&#8217;s exceptional solutions, antegma will<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" aria-label=\"Mehr \u00fcber Partnership with Hootsuite confirmed\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2009 post type-post status-publish format-image has-post-thumbnail hentry category-company tag-aspera tag-digital-experience tag-high-speed-file-transfer tag-ibm tag-ibm-business-partner tag-ibm-connections tag-ibm-websphere-commerce tag-partner tag-video tag-video-management-solution tag-vms post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-2096\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-768x512.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-1024x683.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-1536x1024.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-2048x1365.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" >\n\t\t\t\tantegma becomes an IBM Business Partner\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 29, 2016\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>We&#8217;re expanding our footprint for digital experience and commerce solutions and becoming an IBM Business Partner. Thanks to this new partnership, antegma will provide solutions<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" aria-label=\"Mehr \u00fcber antegma becomes an IBM Business Partner\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98d44e0 e-flex e-con-boxed e-con e-parent\" data-id=\"98d44e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a762f82 elementor-widget elementor-widget-heading\" data-id=\"a762f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u00e4ufige Fragen zu Customer Data Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89cf745 elementor-widget elementor-widget-n-accordion\" data-id=\"89cf745\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1440\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1440\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Was ist der Unterschied zwischen einer CDP und einem CRM? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1440\" class=\"elementor-element elementor-element-aa73244 e-con-full e-flex e-con e-child\" data-id=\"aa73244\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a22119c elementor-widget elementor-widget-text-editor\" data-id=\"a22119c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ein CRM verwaltet aktive Gesch\u00e4ftsbeziehungen \u2014 prim\u00e4r Sales-Pipeline, bekannte Kontakte mit E-Mail\/Telefon, Opportunities, Tickets. Eine CDP arbeitet eine Schicht darunter: sie erkennt anonyme und bekannte Kunden \u00fcber alle Touchpoints, fasst Verhaltens- und Profildaten zusammen und versorgt das CRM ebenso wie Marketing-, Service- und Channel-Tools mit konsolidierten Profilen. CRM ohne CDP funktioniert f\u00fcr reine B2B-Pipeline-Arbeit; sobald Web-, App- und Marketing-Daten in die Profile sollen, braucht es eine CDP-Schicht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1441\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1441\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Brauche ich eine CDP, wenn ich schon ein CRM habe? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1441\" class=\"elementor-element elementor-element-ae2cd9d e-con-full e-flex e-con e-child\" data-id=\"ae2cd9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16b6aa3 elementor-widget elementor-widget-text-editor\" data-id=\"16b6aa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In den meisten F\u00e4llen ja \u2014 sobald Sie Verhaltens- oder Service-Daten neben CRM-Daten in Echtzeit-Aktivierung bringen wollen. CRM-Systeme sind nicht f\u00fcr Echtzeit-Stream-Daten ausgelegt und haben begrenzte Identity-Resolution. Eine CDP erg\u00e4nzt das CRM und f\u00fcttert es mit konsolidierten Profilen \u2014 sie ersetzt es nicht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1442\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1442\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Welche Datenquellen braucht eine CDP minimal? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1442\" class=\"elementor-element elementor-element-cf49697 e-con-full e-flex e-con e-child\" data-id=\"cf49697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d18030e elementor-widget elementor-widget-text-editor\" data-id=\"d18030e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Drei reichen f\u00fcr den Start: Web-Verhalten (\u00fcber First-Party-Tracking), Transaktionsdaten (aus Shop oder ERP) und CRM-Daten. Mit diesen drei l\u00e4sst sich Identity Resolution zwischen anonymen und bekannten Kunden aufbauen, eine erste 360\u00b0-Profile entsteht, und erste Activation-Use-Cases (Cart-Recovery, Lifecycle-E-Mail, Anonymous-zu-Bekannt-Conversion) lassen sich umsetzen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1443\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1443\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Wie passt eine CDP in einen DXP-Stack mit CMS und PIM? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1443\" class=\"elementor-element elementor-element-b3f1da0 e-con-full e-flex e-con e-child\" data-id=\"b3f1da0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a25869 elementor-widget elementor-widget-text-editor\" data-id=\"2a25869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CDP ist die <strong>Kundendaten-Komponente<\/strong> einer DXP. CMS liefert Content, PIM liefert Produkt-Daten, DAM liefert Assets, CDP liefert Profile \u2014 und E-Commerce sowie Conversational AI nutzen alle vier Datenquellen, um konsistente Channel-Erlebnisse zu liefern. In modernen Composable-DXP-Architekturen sind CDP-Plattformen (z.B. Adobe Real-Time CDP oder Microsoft Customer Insights) typische erste oder zweite Implementations-Phasen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1444\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1444\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Wie funktioniert Identity Resolution ohne 3rd-Party-Cookies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1444\" class=\"elementor-element elementor-element-0440e30 e-con-full e-flex e-con e-child\" data-id=\"0440e30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0a31e elementor-widget elementor-widget-text-editor\" data-id=\"0f0a31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00dcber First-Party-IDs: Login-IDs, gehashte E-Mail-Adressen (Hashed-Email-Matching), Order-IDs aus Bestellbest\u00e4tigungen, Newsletter-Doppelopt-In-Klicks, Identity-Provider-IDs. Eine moderne CDP kombiniert deterministisches Matching (gehashte E-Mails, IDs) mit probabilistischem Matching (Device-Fingerprints, Session-Bridging). 3rd-Party-Cookies sind dabei nicht n\u00f6tig.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1445\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1445\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Wie ist DSGVO bei einer CDP geregelt? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1445\" class=\"elementor-element elementor-element-6d724e2 e-con-full e-flex e-con e-child\" data-id=\"6d724e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31e00e elementor-widget elementor-widget-text-editor\" data-id=\"d31e00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Eine CDP erh\u00f6ht die DSGVO-Compliance, wenn richtig implementiert: zentrale Consent-Speicherung, einheitliche L\u00f6sch-Workflows, Audit-Logs pro Profil, Datenresidenz-Kontrolle pro Plattform. Wir arbeiten mit Auftragsverarbeitungs-Vertr\u00e4gen pro Plattform und stimmen Datenfl\u00fcsse mit Ihrem Datenschutzbeauftragten ab \u2014 Consent-Status flie\u00dft in jede Activation ein, ohne Einwilligung keine Aktivierung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1446\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1446\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Wie lange dauert eine CDP-Implementierung? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1446\" class=\"elementor-element elementor-element-462ca34 e-con-full e-flex e-con e-child\" data-id=\"462ca34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e47643 elementor-widget elementor-widget-text-editor\" data-id=\"9e47643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ein erster produktiver Use-Case (typischerweise Identity Resolution + ein Activation-Channel) ist in 8\u201314 Wochen erreichbar. Vollst\u00e4ndige Profile-Unification \u00fcber alle Datenquellen, mehrere Activation-Channels und produktive Segmentation in 4\u20138 Monaten. Der Zeitrahmen h\u00e4ngt stark von der Datenquellen-Heterogenit\u00e4t, dem Identity-Anker-Setup und den Compliance-Anforderungen ab.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1447\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1447\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Welche Plattformen empfiehlt antegma? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1447\" class=\"elementor-element elementor-element-6181776 e-con-full e-flex e-con e-child\" data-id=\"6181776\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f57c3 elementor-widget elementor-widget-text-editor\" data-id=\"e9f57c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wir empfehlen vendor-neutral basierend auf Use-Cases, bestehender Stack-Architektur und Skalierungs-Anforderungen. Als <strong>Adobe Premier Partner<\/strong> und <strong>Microsoft Solutions Partner<\/strong> haben wir tiefe Erfahrung mit <strong>Adobe Real-Time CDP<\/strong> (Teil des Adobe Experience Cloud Stacks) und <strong>Microsoft Dynamics 365 Customer Insights<\/strong> (Teil des Microsoft-Stacks). Beide sind erste Wahl f\u00fcr Unternehmen, deren Marketing- oder Commerce-Stack ohnehin auf Adobe oder Microsoft aufsetzt. F\u00fcr Composable-Setups oder vendor-neutrale Architekturen evaluieren wir auch Tealium, Segment und mParticle nach Use-Case-Fit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was ist der Unterschied zwischen einer CDP und einem CRM?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein CRM verwaltet aktive Gesch\\u00e4ftsbeziehungen \\u2014 prim\\u00e4r Sales-Pipeline, bekannte Kontakte mit E-Mail\\\/Telefon, Opportunities, Tickets. Eine CDP arbeitet eine Schicht darunter: sie erkennt anonyme und bekannte Kunden \\u00fcber alle Touchpoints, fasst Verhaltens- und Profildaten zusammen und versorgt das CRM ebenso wie Marketing-, Service- und Channel-Tools mit konsolidierten Profilen. CRM ohne CDP funktioniert f\\u00fcr reine B2B-Pipeline-Arbeit; sobald Web-, App- und Marketing-Daten in die Profile sollen, braucht es eine CDP-Schicht.\"}},{\"@type\":\"Question\",\"name\":\"Brauche ich eine CDP, wenn ich schon ein CRM habe?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In den meisten F\\u00e4llen ja \\u2014 sobald Sie Verhaltens- oder Service-Daten neben CRM-Daten in Echtzeit-Aktivierung bringen wollen. CRM-Systeme sind nicht f\\u00fcr Echtzeit-Stream-Daten ausgelegt und haben begrenzte Identity-Resolution. Eine CDP erg\\u00e4nzt das CRM und f\\u00fcttert es mit konsolidierten Profilen \\u2014 sie ersetzt es nicht.\"}},{\"@type\":\"Question\",\"name\":\"Welche Datenquellen braucht eine CDP minimal?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Drei reichen f\\u00fcr den Start: Web-Verhalten (\\u00fcber First-Party-Tracking), Transaktionsdaten (aus Shop oder ERP) und CRM-Daten. Mit diesen drei l\\u00e4sst sich Identity Resolution zwischen anonymen und bekannten Kunden aufbauen, eine erste 360\\u00b0-Profile entsteht, und erste Activation-Use-Cases (Cart-Recovery, Lifecycle-E-Mail, Anonymous-zu-Bekannt-Conversion) lassen sich umsetzen.\"}},{\"@type\":\"Question\",\"name\":\"Wie passt eine CDP in einen DXP-Stack mit CMS und PIM?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CDP ist die Kundendaten-Komponente einer DXP. CMS liefert Content, PIM liefert Produkt-Daten, DAM liefert Assets, CDP liefert Profile \\u2014 und E-Commerce sowie Conversational AI nutzen alle vier Datenquellen, um konsistente Channel-Erlebnisse zu liefern. In modernen Composable-DXP-Architekturen sind CDP-Plattformen (z.B. Adobe Real-Time CDP oder Microsoft Customer Insights) typische erste oder zweite Implementations-Phasen.\"}},{\"@type\":\"Question\",\"name\":\"Wie funktioniert Identity Resolution ohne 3rd-Party-Cookies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\u00dcber First-Party-IDs: Login-IDs, gehashte E-Mail-Adressen (Hashed-Email-Matching), Order-IDs aus Bestellbest\\u00e4tigungen, Newsletter-Doppelopt-In-Klicks, Identity-Provider-IDs. Eine moderne CDP kombiniert deterministisches Matching (gehashte E-Mails, IDs) mit probabilistischem Matching (Device-Fingerprints, Session-Bridging). 3rd-Party-Cookies sind dabei nicht n\\u00f6tig.\"}},{\"@type\":\"Question\",\"name\":\"Wie ist DSGVO bei einer CDP geregelt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Eine CDP erh\\u00f6ht die DSGVO-Compliance, wenn richtig implementiert: zentrale Consent-Speicherung, einheitliche L\\u00f6sch-Workflows, Audit-Logs pro Profil, Datenresidenz-Kontrolle pro Plattform. Wir arbeiten mit Auftragsverarbeitungs-Vertr\\u00e4gen pro Plattform und stimmen Datenfl\\u00fcsse mit Ihrem Datenschutzbeauftragten ab \\u2014 Consent-Status flie\\u00dft in jede Activation ein, ohne Einwilligung keine Aktivierung.\"}},{\"@type\":\"Question\",\"name\":\"Wie lange dauert eine CDP-Implementierung?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ein erster produktiver Use-Case (typischerweise Identity Resolution + ein Activation-Channel) ist in 8\\u201314 Wochen erreichbar. Vollst\\u00e4ndige Profile-Unification \\u00fcber alle Datenquellen, mehrere Activation-Channels und produktive Segmentation in 4\\u20138 Monaten. 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F\\u00fcr Composable-Setups oder vendor-neutrale Architekturen evaluieren wir auch Tealium, Segment und mParticle nach Use-Case-Fit.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Eine Customer Data Platform (CDP) konsolidiert Kundendaten aus allen Touchpoints zu einem einheitlichen Profil. Sie ist die Kundendaten-Komponente einer Digital Experience Platform \u2014 Identity Resolution, Profile Unification, Segmentation und Activation auf einer Plattform.<\/p>\n","protected":false},"author":14,"featured_media":20403,"parent":1292,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-20351","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Data Platform (CDP) \u2014 Beratung &amp; Implementierung | antegma<\/title>\n<meta name=\"description\" content=\"Eine Customer Data Platform (CDP) konsolidiert Kundendaten aus allen Touchpoints zu einem einheitlichen Profil. 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