{"id":9741,"date":"2023-12-04T15:36:49","date_gmt":"2023-12-04T14:36:49","guid":{"rendered":"https:\/\/www.antegma.com\/?page_id=9741"},"modified":"2026-07-27T14:03:34","modified_gmt":"2026-07-27T12:03:34","slug":"insights","status":"publish","type":"page","link":"https:\/\/www.antegma.com\/de\/insights\/","title":{"rendered":"Neuigkeiten und Trends zu Digitalisierung und Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9741\" class=\"elementor elementor-9741\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6959a5 e-flex e-con-boxed e-con e-parent\" data-id=\"e6959a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6dd627 elementor-widget elementor-widget-heading\" data-id=\"f6dd627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0c75ca e-flex e-con-boxed e-con e-parent\" data-id=\"a0c75ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46f8eb6 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"46f8eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23244 post type-post status-publish format-standard has-post-thumbnail hentry category-content-supply-chain category-work-management\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/08\/17\/workfront-unified-review-and-approval\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1387712440-768x430.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-23810\" alt=\"Blau leuchtendes H\u00e4kchen aus Gitterlinien vor dunklem Hintergrund, verbunden mit einem Netz aus Knotenpunkten.\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1387712440-768x430.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1387712440-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1387712440-1024x574.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1387712440-1536x861.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1387712440-2048x1148.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/08\/17\/workfront-unified-review-and-approval\/\" >\n\t\t\t\tWie Unified Review and Approval kreative Abstimmung und formale Freigabe zusammenf\u00fchrt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 17, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Eine Freigabe geht raus, zwei von f\u00fcnf Beteiligten antworten. Der Rest bleibt still. Der Vorgang bleibt liegen, und zwar nicht, weil jemand widerspricht, sondern weil niemand entscheidet und nichts geschieht, wenn niemand entscheidet.Dahinter steckt ein Bruch mitten in der Kreation. Die kreative Abstimmung l\u00e4uft iterativ im Kreativwerkzeug, die formale Freigabe<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/08\/17\/workfront-unified-review-and-approval\/\" aria-label=\"Mehr \u00fcber Wie Unified Review and Approval kreative Abstimmung und formale Freigabe zusammenf\u00fchrt\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23222 post type-post status-publish format-standard has-post-thumbnail hentry category-content-supply-chain category-work-management\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/08\/16\/workfront-adobe-cloud-storage-migration\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1034960539-768x430.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-23788\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1034960539-768x430.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1034960539-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1034960539-1024x574.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1034960539-1536x861.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/08\/AdobeStock_1034960539-2048x1148.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/08\/16\/workfront-adobe-cloud-storage-migration\/\" >\n\t\t\t\tWie Adobe Cloud Storage die Zusammenarbeit vereinfacht und beschleunigt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dasselbe Asset liegt dreifach vor: als Arbeitsdatei auf dem Rechner, als Kopie in Adobe Workfront und als freigegebene Fassung im DAM. Bei der ersten \u00c4nderung wei\u00df niemand mehr, welche gilt. Adobe Cloud Storage l\u00f6st den bisherigen Workfront-Speicher ab und macht aus getrennten Ablagen in Adobe Workfront, Adobe Frame.io und Adobe<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/08\/16\/workfront-adobe-cloud-storage-migration\/\" aria-label=\"Mehr \u00fcber Wie Adobe Cloud Storage die Zusammenarbeit vereinfacht und beschleunigt\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19829 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-company category-conference category-content-supply-chain category-digital-marketing category-generative-ai tag-adobe tag-adobe-genstudio tag-adobe-summit tag-agentic-ai tag-content-supply-chain tag-operating-model\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/27\/operating-model-statt-tools-wie-die-content-supply-chain-agentic-wird-adobe-summit-2026\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_838371130-768x430.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-19881\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_838371130-768x430.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_838371130-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_838371130-1024x574.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_838371130-1536x861.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_838371130-2048x1148.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/27\/operating-model-statt-tools-wie-die-content-supply-chain-agentic-wird-adobe-summit-2026\/\" >\n\t\t\t\tOperating Model statt Tools: Wie die Content Supply Chain agentic wird (Adobe Summit 2026)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 27, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Adobe Summit 2026 hat Adobe CX Enterprise und drei Brand-Layers ins Zentrum ger\u00fcckt. Wenig diskutiert, aber f\u00fcr Adobe-Stack-Customers in den n\u00e4chsten zw\u00f6lf Monaten entscheidend: die Architektur der Content Supply Chain, die diese Coworker und Agents \u00fcberhaupt erst tragen kann. antegma f\u00fchrt seit Jahren Content-Supply-Chain-L\u00f6sungen bei Marketing-Organisationen ein \u2014 als Operating<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/27\/operating-model-statt-tools-wie-die-content-supply-chain-agentic-wird-adobe-summit-2026\/\" aria-label=\"Mehr \u00fcber Operating Model statt Tools: Wie die Content Supply Chain agentic wird (Adobe Summit 2026)\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17968 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-company category-conference category-generative-ai category-work-management tag-adobe tag-adobe-summit tag-adobe-workfront tag-content-supply-chain\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/23\/adobe-workfront-2026-system-of-record-ai-orchestration-layer\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"486\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1676370290_resized-768x486.jpg\" class=\"attachment-medium_large size-medium_large wp-image-17984\" alt=\"Frau im wei\u00dfen Anzug mit Sonnenbrille und humanoider Roboter R\u00fccken an R\u00fccken \u2014 Symbolbild f\u00fcr die Partnership zwischen Mensch und AI in modernen Marketing-Operations\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1676370290_resized-768x486.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1676370290_resized-300x190.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1676370290_resized-1024x649.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1676370290_resized-1536x973.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1676370290_resized-2048x1297.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/23\/adobe-workfront-2026-system-of-record-ai-orchestration-layer\/\" >\n\t\t\t\tWie Adobe Workfront 2026 das System of Record um einen AI Orchestration Layer erweitert\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 23, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Adobe erg\u00e4nzt Workfront 2026 um einen AI Orchestration Layer. Das System of Record bleibt \u2014 und liefert den Context, ohne den Agenten nichts Sinnvolles tun k\u00f6nnen.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/23\/adobe-workfront-2026-system-of-record-ai-orchestration-layer\/\" aria-label=\"Mehr \u00fcber Wie Adobe Workfront 2026 das System of Record um einen AI Orchestration Layer erweitert\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17786 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-company category-conference category-ecommerce category-generative-ai tag-adobe tag-adobe-commerce tag-adobe-summit\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/22\/adobe-summit-2026-adobe-commerce-recap\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"348\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1221850534-extended-768x348.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-17859\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1221850534-extended-768x348.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1221850534-extended-300x136.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1221850534-extended-1024x464.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1221850534-extended-1536x695.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_1221850534-extended-2048x927.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/22\/adobe-summit-2026-adobe-commerce-recap\/\" >\n\t\t\t\tAdobe Commerce auf der Summit 2026: Agentic Commerce, Commerce MCP und Developer Agent\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 22, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Adobe Summit 2026: Commerce MCP, Developer Agent und Brand Concierge. Einordnung aus Adobe Partner- und Summit-Perspektive von antegma.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/22\/adobe-summit-2026-adobe-commerce-recap\/\" aria-label=\"Mehr \u00fcber Adobe Commerce auf der Summit 2026: Agentic Commerce, Commerce MCP und Developer Agent\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17576 post type-post status-publish format-standard has-post-thumbnail hentry category-conference category-content-production category-content-supply-chain category-customer-experience category-digital-marketing category-generative-ai category-work-management tag-adobe tag-adobe-summit tag-content-production tag-content-supply-chain tag-generative-ai tag-partner\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/21\/adobe-summit-2026-keynote-recap\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/adobe-summit-2026-extended-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-17628\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/adobe-summit-2026-extended-768x768.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/adobe-summit-2026-extended-300x300.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/adobe-summit-2026-extended-1024x1024.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/adobe-summit-2026-extended-150x150.jpg 150w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/adobe-summit-2026-extended-1536x1536.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/adobe-summit-2026-extended.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/21\/adobe-summit-2026-keynote-recap\/\" >\n\t\t\t\tAdobe Summit 2026 Keynote-Recap: CX Enterprise, Brand Intelligence und der Sprung in die agentische Marketing-Welt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 21, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Adobe CX Enterprise, Brand Intelligence und Agent Orchestrator: Recap der Adobe Summit 2026 Keynote mit Einordnung f\u00fcr Marketing- und CX-Teams von antegma.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2026\/04\/21\/adobe-summit-2026-keynote-recap\/\" aria-label=\"Mehr \u00fcber Adobe Summit 2026 Keynote-Recap: CX Enterprise, Brand Intelligence und der Sprung in die agentische Marketing-Welt\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16164 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-generative-ai tag-adobe-firefly tag-content-production tag-ki\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2025\/05\/13\/adobe-max-2025-neue-firefly-modelle\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"404\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-768x404.jpg\" class=\"attachment-medium_large size-medium_large wp-image-16166\" alt=\"Adobe Firefly 4: Eine Frau mit gro\u00dfen Blumen im Haar im Stile eines Renaissance-Gem\u00e4ldes\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-768x404.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-300x158.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-1024x539.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-1536x809.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-2048x1078.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2025\/05\/13\/adobe-max-2025-neue-firefly-modelle\/\" >\n\t\t\t\tAdobe MAX 2025: Neue Firefly-Modelle!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMai 13, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Neue Adobe Firefly-Modelle markieren Meilensteine f\u00fcr generative KI Auf der diesj\u00e4hrigen Adobe MAX in London hat Adobe bedeutende Neuerungen f\u00fcr seine generative KI-Plattform Firefly vorgestellt, die den kreativen Arbeitsalltag deutlich ver\u00e4ndern k\u00f6nnten. Im Mittelpunkt standen dabei das neue Firefly Model 4 mit verbesserten Bild-, Video- und Designmodellen, erweiterten Kollaborationsfunktionen und<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2025\/05\/13\/adobe-max-2025-neue-firefly-modelle\/\" aria-label=\"Mehr \u00fcber Adobe MAX 2025: Neue Firefly-Modelle!\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12793 post type-post status-publish format-standard has-post-thumbnail hentry category-work-management tag-adobe tag-adobe-workfront tag-benutzerdefinierte-felder tag-benutzerdefinierte-formulare tag-formular-designer\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/07\/18\/einblicke-in-den-neuen-formular-designer-von-adobe-workfront\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-12843\" alt=\"A person using the new Adobe Workfront Designer on a laptop\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-768x512.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-1024x683.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-1536x1024.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-2048x1365.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/07\/18\/einblicke-in-den-neuen-formular-designer-von-adobe-workfront\/\" >\n\t\t\t\tEinblicke in den neuen Formular Designer von Adobe Workfront\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuli 18, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Erfahren Sie alles \u00fcber den neuen Formular Designer von Adobe Workfront. Entdecken Sie, wie diese Innovation Ihre Arbeitsabl\u00e4ufe revolutionieren kann!<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/07\/18\/einblicke-in-den-neuen-formular-designer-von-adobe-workfront\/\" aria-label=\"Mehr \u00fcber Einblicke in den neuen Formular Designer von Adobe Workfront\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12424 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-generative-ai tag-datensicherheit tag-generative-ki tag-ki tag-reputationverlust tag-risiko tag-risikominderung tag-urheberrechtsverletzung tag-wissensverlust\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/07\/15\/risiken-der-generativen-ki-fuer-unternehmen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"508\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-768x508.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12565\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-768x508.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-300x198.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-1024x677.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-1536x1015.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-2048x1354.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/07\/15\/risiken-der-generativen-ki-fuer-unternehmen\/\" >\n\t\t\t\tRisiken der generativen KI f\u00fcr Unternehmen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuli 15, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Entdecken Sie die Risiken der generativen KI f\u00fcr Unternehmen, einschlie\u00dflich Urheberrechtsverletzungen, Reputationssch\u00e4den, Datensicherheit und Wissensverlust.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/07\/15\/risiken-der-generativen-ki-fuer-unternehmen\/\" aria-label=\"Mehr \u00fcber Risiken der generativen KI f\u00fcr Unternehmen\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10502 post type-post status-publish format-standard has-post-thumbnail hentry category-content-supply-chain category-generative-ai\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/28\/marketingpower-der-generativen-kunstlichen-intelligenz\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-12272\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-768x512.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-1024x683.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-1536x1024.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-2048x1365.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/28\/marketingpower-der-generativen-kunstlichen-intelligenz\/\" >\n\t\t\t\tMarketingpower der generativen k\u00fcnstlichen Intelligenz\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuni 28, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Die Macht der generativen KI: Revolution der Marketingstrategien\u202f\u202f In unserer sich schnell entwickelnden digitalen Landschaft ist es f\u00fcr Unternehmen, die sich auf einem wettbewerbsorientierten Markt behaupten wollen, unerl\u00e4sslich, der Zeit voraus zu sein. Eine der transformativsten Entwicklungen der letzten Jahre ist die generative k\u00fcnstliche Intelligenz (GenAI). Diese bahnbrechende Technologie ver\u00e4ndert<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/28\/marketingpower-der-generativen-kunstlichen-intelligenz\/\" aria-label=\"Mehr \u00fcber Marketingpower der generativen k\u00fcnstlichen Intelligenz\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11856 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience tag-core-web-vitals tag-google tag-sea tag-search-engine-advertising tag-search-engine-optimization tag-seo tag-web-development tag-web-vitals\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/20\/die-google-core-web-vitals-verstehen-ein-paradigmenwechsel-fur-seo-und-benutzererfahrung\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-11981\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-768x512.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-300x200.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-1024x683.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-1536x1024.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/20\/die-google-core-web-vitals-verstehen-ein-paradigmenwechsel-fur-seo-und-benutzererfahrung\/\" >\n\t\t\t\tDie Google Core Web Vitals verstehen: Ein Paradigmenwechsel f\u00fcr SEO und Benutzererfahrung\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuni 20, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Einleitung In der sich st\u00e4ndig weiterentwickelnden Landschaft der Webentwicklung und des digitalen Marketings haben sich die Google Core Web Vitals als kritische Metriken herauskristallisiert, die jedes Unternehmen verstehen und priorisieren muss. Diese Metriken spielen eine wichtige Rolle bei der Suchmaschinenoptimierung (SEO) und Suchmaschinenwerbung (SEA) und beeinflussen nicht nur das Website-Ranking,<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/20\/die-google-core-web-vitals-verstehen-ein-paradigmenwechsel-fur-seo-und-benutzererfahrung\/\" aria-label=\"Mehr \u00fcber Die Google Core Web Vitals verstehen: Ein Paradigmenwechsel f\u00fcr SEO und Benutzererfahrung\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11408 post type-post status-publish format-standard has-post-thumbnail hentry category-content-supply-chain category-project-management category-work-management tag-adobe tag-adobe-workfront tag-aenderungsmanagement tag-devops tag-environment-promotion tag-environment-proomotion-package tag-implemntation tag-konfiguration tag-software-development-lifeycycle tag-testgetriebene-entwicklung tag-umgebungsfoerderung tag-work-management\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/14\/mit-dem-neuen-environment-promotion-package-von-adobe-workfront-die-verwaltung-von-anpassungen-grundlegend-optimieren\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-768x513.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-11409\" alt=\"Lot of cardboard boxes on pink background\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-768x513.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-1024x684.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-1536x1025.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-2048x1367.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/14\/mit-dem-neuen-environment-promotion-package-von-adobe-workfront-die-verwaltung-von-anpassungen-grundlegend-optimieren\/\" >\n\t\t\t\tMit dem neuen Environment Promotion Package von Adobe Workfront die Verwaltung von Anpassungen grundlegend optimieren\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuni 14, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Optimiertes \u00c4nderungsmanagement in den Bereichen Entwicklung, Staging und Produktion Adobe Workfront hat eine bahnbrechende Funktion eingef\u00fchrt, die die Verwaltung von Entwicklungs- und Betriebsprozessen in Unternehmen ver\u00e4ndern wird. Das neue &#8222;Environment Promotion Package&#8220; (Umgebungs-Promotion-Paket) ist eine entscheidende Erweiterung, die eine fortschrittliche Methode zur Verwaltung von \u00c4nderungen in verschiedenen Umgebungen innerhalb von<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/de\/insights\/2024\/06\/14\/mit-dem-neuen-environment-promotion-package-von-adobe-workfront-die-verwaltung-von-anpassungen-grundlegend-optimieren\/\" aria-label=\"Mehr \u00fcber Mit dem neuen Environment Promotion Package von Adobe Workfront die Verwaltung von Anpassungen grundlegend optimieren\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"4\" data-next-page=\"https:\/\/www.antegma.com\/de\/wp-json\/wp\/v2\/pages\/9741\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Seitennummerierung\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Voriger<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Seite<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.antegma.com\/de\/wp-json\/wp\/v2\/pages\/9741\/page\/2\/\"><span class=\"elementor-screen-only\">Seite<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.antegma.com\/de\/wp-json\/wp\/v2\/pages\/9741\/page\/3\/\"><span class=\"elementor-screen-only\">Seite<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.antegma.com\/de\/wp-json\/wp\/v2\/pages\/9741\/page\/4\/\"><span class=\"elementor-screen-only\">Seite<\/span>4<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/www.antegma.com\/de\/wp-json\/wp\/v2\/pages\/9741\/page\/2\/\">N\u00e4chster 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