{"id":20371,"date":"2026-05-12T23:03:17","date_gmt":"2026-05-12T21:03:17","guid":{"rendered":"https:\/\/www.antegma.com\/?page_id=20371"},"modified":"2026-06-18T23:46:08","modified_gmt":"2026-06-18T21:46:08","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/www.antegma.com\/en\/services\/digital-experience\/customer-data-platform\/","title":{"rendered":"Customer Data Platform (CDP) \u2014 Consulting &#038; Implementation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20371\" class=\"elementor elementor-20371\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff21e87 e-flex e-con-boxed e-con e-parent\" data-id=\"ff21e87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ae05b elementor-widget elementor-widget-text-editor\" data-id=\"f9ae05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Customer Data Platform (CDP)<\/strong> brings together customer data from all touchpoints \u2014 webshop, app, service desk, CRM, and marketing tools \u2014 into one unified profile per customer via first-party IDs. From this central profile layer it drives segmentation, personalization, and activation across every channel \u2014 GDPR-compliant.<\/p><p>As the customer-data component of a <a href=\"\/en\/services\/digital-experience\/\">Digital Experience Platform (DXP)<\/a>, the CDP \u2014 together with CMS, PIM, DAM, e-commerce, and conversational AI \u2014 forms the unified data and channel layer for consistent brand experiences across every touchpoint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb9bb37 e-con-full e-flex e-con e-child\" data-id=\"cb9bb37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83deb5b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"83deb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cta-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a discovery call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2c2ad0 e-flex e-con-boxed e-con e-parent\" data-id=\"d2c2ad0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07cefab elementor-widget elementor-widget-heading\" data-id=\"07cefab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Customer Data Platform (CDP)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143d3ac elementor-widget elementor-widget-text-editor\" data-id=\"143d3ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What sets a <strong>Customer Data Platform (CDP)<\/strong> apart is <strong>persistence<\/strong>: it does not build a fleeting segment but a durable, complete profile per customer \u2014 anonymous and known alike \u2014 entirely based on first-party data and kept accessible to other systems. Unlike a CRM (known contacts, sales view) or a DMP (anonymous third-party data), it is the customer-centric data foundation for marketing and experience.<\/p><p><strong>The challenge:<\/strong> Without a CDP, customer data lives in parallel inside tools \u2014 web tracking in analytics, orders in the shop, service tickets in the helpdesk, email engagement in the marketing tool. The result: duplicate profiles, inconsistent channels, and blind spots in customer-lifecycle activity.<\/p><p>A CDP solves this: <strong>Identity Resolution<\/strong> recognizes a customer across channels, <strong>Profile Unification<\/strong> merges all data points, <strong>Segmentation<\/strong> enables real-time targeting, and <strong>Activation<\/strong> pushes profiles to webshop, marketing tools, and bots \u2014 GDPR-compliant and based on first-party data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d6a70 elementor-widget elementor-widget-image\" data-id=\"82d6a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-en.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"cdp-architecture-en\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA0MjYsInVybCI6Imh0dHBzOlwvXC93d3cuYW50ZWdtYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA2XC9jZHAtYXJjaGl0ZWN0dXJlLWVuLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-en.png\" class=\"attachment-full size-full wp-image-20426\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-en.png 1672w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-en-300x169.png 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-en-1024x576.png 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-en-768x432.png 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-architecture-en-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-751821b e-flex e-con-boxed e-con e-parent\" data-id=\"751821b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c24a2 elementor-widget elementor-widget-heading\" data-id=\"37c24a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is a CDP worth it?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce82a1 elementor-widget elementor-widget-text-editor\" data-id=\"3ce82a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customer Data Platforms pay off measurably. Forrester quantified the return on investment for the two leading CDP platforms in independent Total Economic Impact studies:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a992732 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"a992732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t431% ROI over three years for Adobe Real-Time CDP (with Adobe Experience Platform apps), payback in under 6 months.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Forrester Total Economic Impact, commissioned by Adobe<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75dba09 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"75dba09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t324% ROI over three years for Microsoft Dynamics 365 Customer Insights, $7.86M net present value.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Forrester Total Economic Impact, commissioned by Microsoft<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dcda19 elementor-widget elementor-widget-text-editor\" data-id=\"0dcda19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Numbers like these don\u2019t come from buying the platform. They come from focused use cases and a clean data foundation \u2014 the two levers that decide your real ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9875de0 e-flex e-con-boxed e-con e-parent\" data-id=\"9875de0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2323310 elementor-widget elementor-widget-heading\" data-id=\"2323310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CDP components at a glance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30ea2d elementor-widget elementor-widget-text-editor\" data-id=\"d30ea2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A CDP combines five functional components. Which are highest priority depends on your current data baseline and first use cases \u2014 projects typically begin with Identity Resolution and Profile Unification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-452bebf elementor-widget elementor-widget-text-editor\" data-id=\"452bebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Identity Resolution<\/strong> \u2014 Recognizes customers across all touchpoints (web, app, email, service, bot) using first-party IDs, hashed email addresses, and probabilistic matching. Cookie-free and GDPR-compliant.<\/li><li><strong>Profile Unification<\/strong> \u2014 Consolidates all data points into a unified 360\u00b0 customer profile: behavioral data, transactions, service interactions, consent state, preferences.<\/li><li><strong>Segmentation &amp; Audience Building<\/strong> \u2014 Real-time segments based on behavioral, profile, and lifecycle data. Rule-based and ML-supported, directly activatable in marketing and channel tools.<\/li><li><strong>Activation<\/strong> \u2014 Activates profiles and segments via CRM, marketing automation, ad platforms, webshop personalization, and conversational AI through native connectors or API.<\/li><li><strong>Privacy &amp; Consent Management<\/strong> \u2014 GDPR-compliant consent, deletion, and access workflows. Consent state flows into every activation \u2014 no activation without valid consent.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d9161d e-flex e-con-boxed e-con e-parent\" data-id=\"3d9161d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4294c elementor-widget elementor-widget-heading\" data-id=\"bd4294c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typical CDP use cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eee0a0 elementor-widget elementor-widget-text-editor\" data-id=\"1eee0a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CDP projects typically start at one of three use-case clusters. Which cluster comes first depends on your marketing stack, data-integration maturity, and business leverage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409183f elementor-widget elementor-widget-text-editor\" data-id=\"409183f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Acquisition \u2013 anonymous-to-known:<\/strong> Connect anonymous-visitor web behavior with marketing activation as soon as an identity anchor emerges (login, newsletter opt-in, order). Anonymous sessions are retroactively linked to the profile, marketing spend is attributed to actual buyers.<\/li><li><strong>Conversion \u2013 cart recovery &amp; checkout personalization:<\/strong> Detect abandoned carts in real time and recover them via the right channels (email, push, retargeting). Personalize checkout flows on profile data \u2014 from shipping options to payment methods.<\/li><li><strong>Retention \u2013 lifecycle marketing:<\/strong> Merge order, service, and engagement data into a 360\u00b0 profile and run automated lifecycle campaigns (onboarding, re-engagement, loyalty, win-back) on real-time behavior \u2014 across email, app push, webshop personalization, or bot.<\/li><li><strong>Marketing efficiency \u2013 frequency capping &amp; audience suppression:<\/strong> Enforce frequency capping across all channels, suppress existing buyers from acquisition ads, and uncover audience overlaps between campaigns. Spend marketing budget more deliberately.<\/li><li><strong>Service \u2013 cross-channel consistency:<\/strong> Pass profiles from web, shop, app, and service desk to conversational AI and service agents so bot and agent see the same customer context \u2014 no repeated identification loops, no data conflicts between channels.<\/li><li><strong>Compliance \u2013 GDPR-centered consent activation:<\/strong> Central consent storage across all tools, automated deletion workflows on revoke, and audit logs per profile. Activation happens only when consent is valid \u2014 everything documented.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4611ee6 e-flex e-con-boxed e-con e-parent\" data-id=\"4611ee6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a14045f elementor-widget elementor-widget-heading\" data-id=\"a14045f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CDP maturity model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7953b50 elementor-widget elementor-widget-text-editor\" data-id=\"7953b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four maturity levels structure the path from distributed data maintenance to real-time profile activation. Each jump between levels is less a tool question than an architecture and process question \u2014 which data sources are connected, how cleanly identity resolution and consent are handled, and how deeply activation reaches into the channels. Where your next sensible step lies depends on channel mix, compliance requirements, and existing marketing stack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc68cb4 elementor-widget elementor-widget-image\" data-id=\"bc68cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-en.png\" class=\"attachment-full size-full wp-image-20428\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-en.png 1672w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-en-300x169.png 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-en-1024x576.png 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-en-768x432.png 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/06\/cdp-maturity-en-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-867a006 e-con-full e-grid e-con e-child\" data-id=\"867a006\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-241e1d8 e-con-full e-flex e-con e-child\" data-id=\"241e1d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9f0efc6 e-con-full e-flex e-con e-child\" data-id=\"9f0efc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-016731b elementor-widget elementor-widget-text-editor\" data-id=\"016731b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576102b elementor-widget elementor-widget-heading\" data-id=\"576102b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Distributed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5830 elementor-widget elementor-widget-text-editor\" data-id=\"8eb5830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customer data sits in silos: CRM, webshop, email tool, and service desk each keep their own lists, often with conflicting states. There is no shared ID and no consolidated profile. Segments are built manually via export and are outdated the moment they are used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01ac65f e-con-full e-flex e-con e-child\" data-id=\"01ac65f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-28a3456 e-con-full e-flex e-con e-child\" data-id=\"28a3456\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb08189 elementor-widget elementor-widget-text-editor\" data-id=\"cb08189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a127347 elementor-widget elementor-widget-heading\" data-id=\"a127347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unified<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9c993 elementor-widget elementor-widget-text-editor\" data-id=\"7f9c993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identity resolution connects the touchpoints via first-party IDs; profile unification consolidates them into one 360\u00b0 customer profile. Consent is stored centrally and applies across all tools. For the first time, a reliable single source of truth exists \u2014 the foundation for everything that follows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8c4de5 e-con-full e-flex e-con e-child\" data-id=\"c8c4de5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-79ff6ec e-con-full e-flex e-con e-child\" data-id=\"79ff6ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e34d2bf elementor-widget elementor-widget-text-editor\" data-id=\"e34d2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51dd9e2 elementor-widget elementor-widget-heading\" data-id=\"51dd9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmented<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48be083 elementor-widget elementor-widget-text-editor\" data-id=\"48be083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On top of the unified profile, rule-based real-time segments emerge by behavior, lifecycle stage, and value. The first activation runs into individual channels \u2014 for example email journeys or retargeting audiences that update automatically instead of by manual export.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-468155b e-con-full e-flex e-con e-child\" data-id=\"468155b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0e9fe3a e-con-full e-flex e-con e-child\" data-id=\"0e9fe3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e6a85 elementor-widget elementor-widget-text-editor\" data-id=\"a0e6a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb4011 elementor-widget elementor-widget-heading\" data-id=\"fbb4011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real-time activated<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de84c6 elementor-widget elementor-widget-text-editor\" data-id=\"9de84c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Profiles stream in real time into all channels: web, email, ads, service, and conversational AI. Cross-channel personalization and frequency\/suppression logic run automatically and consent-driven. The CDP is no longer a reporting tool but the operational core of the customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13551bb e-flex e-con-boxed e-con e-parent\" data-id=\"13551bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f2eb8 elementor-widget elementor-widget-heading\" data-id=\"f5f2eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our CDP services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6df00 elementor-widget elementor-widget-text-editor\" data-id=\"ec6df00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We guide CDP projects from initial use-case assessment to productive multi-channel rollout \u2014 structured in four phases with clear deliverables per phase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d94090d e-con-full e-grid e-con e-child\" data-id=\"d94090d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdaee67 e-con-full e-flex e-con e-child\" data-id=\"bdaee67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d598af e-con-full e-flex e-con e-child\" data-id=\"5d598af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bce2a65 elementor-widget elementor-widget-text-editor\" data-id=\"bce2a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2aee2 elementor-widget elementor-widget-heading\" data-id=\"0f2aee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CDP strategy &amp; platform selection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a74c1 elementor-widget elementor-widget-text-editor\" data-id=\"b6a74c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We audit existing data sources, identity anchors, tracking setup, CRM\/shop\/marketing stack, and consent landscape. Use-case inventory with business value. Platform recommendation based on stack fit, scaling requirements, and compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32314de e-con-full e-flex e-con e-child\" data-id=\"32314de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5dabd10 e-con-full e-flex e-con e-child\" data-id=\"5dabd10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ff3ad elementor-widget elementor-widget-text-editor\" data-id=\"f5ff3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f89656 elementor-widget elementor-widget-heading\" data-id=\"3f89656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data model &amp; identity-resolution design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64d9e3 elementor-widget elementor-widget-text-editor\" data-id=\"c64d9e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data-model architecture (profiles, events, segments), identity-resolution configuration (deterministic + probabilistic), connector requirements to CRM, shop, marketing tools. Roadmap with clearly prioritized use cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b44213 e-con-full e-flex e-con e-child\" data-id=\"4b44213\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f995399 e-con-full e-flex e-con e-child\" data-id=\"f995399\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0ac2e elementor-widget elementor-widget-text-editor\" data-id=\"7a0ac2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb4408 elementor-widget elementor-widget-heading\" data-id=\"cdb4408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Implementation &amp; activation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f2559 elementor-widget elementor-widget-text-editor\" data-id=\"24f2559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Platform setup, identity-resolution configuration, profile-unification model, segmentation logic, activation connectors to CRM, marketing automation, webshop, ad platforms, and bot. First use case in production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-281bbbf e-con-full e-flex e-con e-child\" data-id=\"281bbbf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9d60fab e-con-full e-flex e-con e-child\" data-id=\"9d60fab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caddabf elementor-widget elementor-widget-text-editor\" data-id=\"caddabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf724cf elementor-widget elementor-widget-heading\" data-id=\"bf724cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scaling &amp; optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d33d5 elementor-widget elementor-widget-text-editor\" data-id=\"57d33d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Scaling across new use cases, channels, and markets. Data-quality monitoring, consent-compliance audits, activation-performance reviews. KPI-driven optimization in iterative sprints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07565e3 e-flex e-con-boxed e-con e-parent\" data-id=\"07565e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5ae5c elementor-widget elementor-widget-heading\" data-id=\"0d5ae5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548d1f0 elementor-widget elementor-widget-text-editor\" data-id=\"548d1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>antegma advises on and implements the leading customer-data-platform solutions. Platform recommendation follows stack fit and use case, not the vendor logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e30b37c e-con-full e-grid e-con e-child\" data-id=\"e30b37c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73ced40 e-con-full e-flex e-con e-child\" data-id=\"73ced40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bac7f0f elementor-widget elementor-widget-image\" data-id=\"bac7f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2021\/04\/Adobe_Experience_Cloud_logo_RGB.svg\" class=\"attachment-full size-full wp-image-7228\" alt=\"Adobe Experience Cloud\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6c134 elementor-widget elementor-widget-heading\" data-id=\"ac6c134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adobe Real-Time CDP<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6293f1 elementor-widget elementor-widget-text-editor\" data-id=\"d6293f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Part of the Adobe Experience Cloud stack. Real-time profile streaming, native integration with Adobe Journey Optimizer, Adobe Target, and Adobe Commerce. First choice for Adobe-centric marketing and commerce setups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7eecd0 e-con-full e-flex e-con e-child\" data-id=\"c7eecd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57e4d79 elementor-widget elementor-widget-image\" data-id=\"57e4d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2021\/04\/dynamics-365-customer-insights.png\" class=\"attachment-full size-full wp-image-7226\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2021\/04\/dynamics-365-customer-insights.png 230w, https:\/\/www.antegma.com\/wp-content\/uploads\/2021\/04\/dynamics-365-customer-insights-150x150.png 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ded91 elementor-widget elementor-widget-heading\" data-id=\"21ded91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microsoft Dynamics 365 Customer Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0473a30 elementor-widget elementor-widget-text-editor\" data-id=\"0473a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Part of the Microsoft stack. Real-time customer insights, native integration with Dynamics 365 Customer Engagement, Power Platform, and Microsoft Advertising. First choice for Microsoft-centric stack architectures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2513a9e e-flex e-con-boxed e-con e-parent\" data-id=\"2513a9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2da9e6 elementor-widget elementor-widget-heading\" data-id=\"d2da9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why antegma as your Customer Data Platform consulting partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8efcec2 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8efcec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t15+ years of consulting and implementation experience in digital-experience and data architecture \u2014 from first CDP pilots to multi-market rollouts.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db49c27 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"db49c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Adobe Experience Partner<\/strong> and <strong>Microsoft Solutions Partner<\/strong> \u2014 we advise on and implement <strong>Adobe Real-Time CDP<\/strong> and <strong>Microsoft Dynamics 365 Customer Insights<\/strong>. Platform choice follows the use case and existing stack architecture, not the vendor logo.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2dd341 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e2dd341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCustomer-lifecycle first \u2014 we start at the use case (acquisition, conversion, retention, service), not the platform. Activation workflows follow the business process.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c0160 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"39c0160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGDPR-compliant and multi-vendor capable \u2014 consent management, data residency, and processing agreements cleanly documented per platform and channel.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd9d16a e-flex e-con-boxed e-con e-parent\" data-id=\"bd9d16a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a88223 elementor-widget elementor-widget-menu-anchor\" data-id=\"3a88223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"cta-contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574f242 elementor-widget elementor-widget-heading\" data-id=\"574f242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build or consolidate your customer-data layer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46a7dc elementor-widget elementor-widget-text-editor\" data-id=\"f46a7dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Existing data-source landscape with tracking gaps, tool silos, or unclear identity model? We build the customer-data layer \u2014 from audit through platform selection to productive use-case rollout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-322904b elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"322904b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"CDP Lead Form\" aria-label=\"CDP Lead Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"20371\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"322904b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Customer Data Platform (CDP) \u2014 Consulting &amp; Implementation | antegma\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"20371\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-salutation elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-salutation\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSalutation\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mr\" id=\"form-field-salutation-0\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-0\">Mr<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Ms\" id=\"form-field-salutation-1\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-1\">Ms<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mx\" id=\"form-field-salutation-2\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-2\">Prefer not to say<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your first name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your last name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"your.email@company.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone (optional)\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat is it about?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Which CDP use case is your next step? Initial setup, migration, new use case, or platform consolidation?\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-consent elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-consent\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPrivacy consent\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[consent]\" id=\"form-field-consent\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-consent\">I agree that my information may be processed to respond to my inquiry. Details in the privacy policy.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-service_interest elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[service_interest]\" id=\"form-field-service_interest\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"customer-data-platform\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hcaptcha elementor-field-group elementor-column elementor-field-group-h-captcha-response elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-h-captcha-response\"><div class=\"elementor-hcaptcha\">\t\t<input\n\t\t\t\ttype=\"hidden\"\n\t\t\t\tclass=\"hcaptcha-widget-id\"\n\t\t\t\tname=\"hcaptcha-widget-id\"\n\t\t\t\tvalue=\"eyJzb3VyY2UiOlsiZWxlbWVudG9yLXByb1wvZWxlbWVudG9yLXByby5waHAiXSwiZm9ybV9pZCI6MH0=-d9e4976e2bb0570a2b87ccba2a614dbc\">\n\t\t\t\t<h-captcha\n\t\t\tclass=\"h-captcha\"\n\t\t\tdata-sitekey=\"3dc7037e-252d-4c2f-8c90-042f84d78ee1\"\n\t\t\tdata-theme=\"light\"\n\t\t\tdata-size=\"normal\"\n\t\t\tdata-auto=\"false\"\n\t\t\tdata-ajax=\"false\"\n\t\t\tdata-force=\"true\">\n\t\t<\/h-captcha>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send request<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79b4be2 e-flex e-con-boxed e-con e-parent\" data-id=\"79b4be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b7176c elementor-widget elementor-widget-heading\" data-id=\"8b7176c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also like<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489745c elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"489745c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4076 post type-post status-publish format-image has-post-thumbnail hentry category-accallio-sp category-products tag-accallio tag-accallio-sp tag-adobe tag-adobe-experience-manager tag-antegma tag-digital-experience tag-integration tag-microsoft tag-microsoft-sharepoint post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"527\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-768x527.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-4183\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-768x527.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-300x206.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-1024x703.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-1536x1054.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-2048x1405.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" >\n\t\t\t\taccallio SP \u2013 SharePoint Integration for Adobe Experience Manager is available now\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 15, 2019\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Recently accallio SP joined our portfolio of Adobe Experience Manager integrations \u2013 called the accallio product family. Our plan is to continuously expand this platform.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" aria-label=\"Read more about accallio SP \u2013 SharePoint Integration for Adobe Experience Manager is available now\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3393 post type-post status-publish format-image has-post-thumbnail hentry category-company tag-antegma tag-business-partner tag-customer-insights tag-digital-experience tag-facebook tag-hootsuite tag-instagram tag-linkedin tag-partner tag-partnership tag-pinterest tag-socia-media tag-twitter tag-youtube post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"502\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-768x502.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-3394\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-768x502.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-300x196.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37.jpeg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" >\n\t\t\t\tPartnership with Hootsuite confirmed\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 12, 2018\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>antegma is happy to announce our newest partnership with the social media experts from Hootsuite. By combining antegma&#8217;s competencies with Hootsuite&#8217;s exceptional solutions, antegma will<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" aria-label=\"Read more about Partnership with Hootsuite confirmed\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2009 post type-post status-publish format-image has-post-thumbnail hentry category-company tag-aspera tag-digital-experience tag-high-speed-file-transfer tag-ibm tag-ibm-business-partner tag-ibm-connections tag-ibm-websphere-commerce tag-partner tag-video tag-video-management-solution tag-vms post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-2096\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-768x512.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-1024x683.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-1536x1024.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-2048x1365.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" >\n\t\t\t\tantegma becomes an IBM Business Partner\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 29, 2016\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>We&#8217;re expanding our footprint for digital experience and commerce solutions and becoming an IBM Business Partner. Thanks to this new partnership, antegma will provide solutions<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" aria-label=\"Read more about antegma becomes an IBM Business Partner\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0beca26 e-flex e-con-boxed e-con e-parent\" data-id=\"0beca26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f1525 elementor-widget elementor-widget-heading\" data-id=\"04f1525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions about Customer Data Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a475e6a elementor-widget elementor-widget-n-accordion\" data-id=\"a475e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1720\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1720\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is the difference between a CDP and a CRM? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1720\" class=\"elementor-element elementor-element-c695f4b e-con-full e-flex e-con e-child\" data-id=\"c695f4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88843b3 elementor-widget elementor-widget-text-editor\" data-id=\"88843b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A CRM manages active business relationships \u2014 primarily sales pipeline, known contacts with email\/phone, opportunities, tickets. A CDP works one layer below: it recognizes anonymous and known customers across all touchpoints, consolidates behavioral and profile data, and feeds the CRM as well as marketing, service, and channel tools with consolidated profiles. CRM without CDP works for pure B2B pipeline work; as soon as web, app, and marketing data should flow into profiles, you need a CDP layer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1721\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1721\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Do I need a CDP if I already have a CRM? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1721\" class=\"elementor-element elementor-element-a2e171f e-con-full e-flex e-con e-child\" data-id=\"a2e171f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-754df4f elementor-widget elementor-widget-text-editor\" data-id=\"754df4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In most cases yes \u2014 once you want to activate behavioral or service data alongside CRM data in real time. CRM systems are not built for real-time stream data and have limited identity resolution. A CDP complements the CRM and feeds it with consolidated profiles \u2014 it does not replace it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1722\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1722\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What data sources does a CDP need at minimum? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1722\" class=\"elementor-element elementor-element-1c2971f e-con-full e-flex e-con e-child\" data-id=\"1c2971f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-668eb99 elementor-widget elementor-widget-text-editor\" data-id=\"668eb99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three are enough to start: web behavior (via first-party tracking), transaction data (from shop or ERP), and CRM data. With these three you can build identity resolution between anonymous and known customers, get a first 360\u00b0 profile, and run first activation use cases (cart recovery, lifecycle email, anonymous-to-known conversion).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1723\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1723\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does a CDP fit into a DXP stack with CMS and PIM? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1723\" class=\"elementor-element elementor-element-3933ca6 e-con-full e-flex e-con e-child\" data-id=\"3933ca6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98eeab7 elementor-widget elementor-widget-text-editor\" data-id=\"98eeab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CDP is the <strong>customer-data component<\/strong> of a DXP. CMS delivers content, PIM delivers product data, DAM delivers assets, CDP delivers profiles \u2014 and e-commerce and conversational AI use all four data sources to deliver consistent channel experiences. In modern composable DXP architectures, CDP platforms (e.g., Adobe Real-Time CDP or Microsoft Customer Insights) are typical first or second implementation phases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1724\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1724\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does identity resolution work without third-party cookies? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1724\" class=\"elementor-element elementor-element-ced1598 e-con-full e-flex e-con e-child\" data-id=\"ced1598\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03473a2 elementor-widget elementor-widget-text-editor\" data-id=\"03473a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Through first-party IDs: login IDs, hashed email addresses (hashed-email matching), order IDs from order confirmations, newsletter double-opt-in clicks, identity-provider IDs. A modern CDP combines deterministic matching (hashed emails, IDs) with probabilistic matching (device fingerprints, session bridging). Third-party cookies are not required.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1725\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1725\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How is GDPR handled in a CDP? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1725\" class=\"elementor-element elementor-element-8883111 e-con-full e-flex e-con e-child\" data-id=\"8883111\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1931205 elementor-widget elementor-widget-text-editor\" data-id=\"1931205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A CDP increases GDPR compliance when implemented correctly: central consent storage, unified deletion workflows, audit logs per profile, data-residency control per platform. We work with processing agreements per platform and align data flows with your data-protection officer \u2014 consent state flows into every activation, no consent means no activation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1726\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1726\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How long does a CDP implementation take? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1726\" class=\"elementor-element elementor-element-66b6102 e-con-full e-flex e-con e-child\" data-id=\"66b6102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b68ae4c elementor-widget elementor-widget-text-editor\" data-id=\"b68ae4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A first productive use case (typically identity resolution + one activation channel) is reachable in 8\u201314 weeks. Full profile unification across all data sources, multiple activation channels, and productive segmentation in 4\u20138 months. The timeline depends heavily on data-source heterogeneity, identity-anchor setup, and compliance requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1727\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1727\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Which platforms does antegma recommend? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1727\" class=\"elementor-element elementor-element-e50c1eb e-con-full e-flex e-con e-child\" data-id=\"e50c1eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66be05 elementor-widget elementor-widget-text-editor\" data-id=\"b66be05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We recommend vendor-neutrally based on use cases, existing stack architecture, and scaling requirements. As an <strong>Adobe Premier Partner<\/strong> and <strong>Microsoft Solutions Partner<\/strong>, we have deep experience with <strong>Adobe Real-Time CDP<\/strong> (part of the Adobe Experience Cloud stack) and <strong>Microsoft Dynamics 365 Customer Insights<\/strong> (part of the Microsoft stack). Both are first choice for companies whose marketing or commerce stack already runs on Adobe or Microsoft. For composable setups or vendor-neutral architectures, we also evaluate Tealium, Segment, and mParticle by use-case fit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the difference between a CDP and a CRM?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A CRM manages active business relationships \\u2014 primarily sales pipeline, known contacts with email\\\/phone, opportunities, tickets. A CDP works one layer below: it recognizes anonymous and known customers across all touchpoints, consolidates behavioral and profile data, and feeds the CRM as well as marketing, service, and channel tools with consolidated profiles. CRM without CDP works for pure B2B pipeline work; as soon as web, app, and marketing data should flow into profiles, you need a CDP layer.\"}},{\"@type\":\"Question\",\"name\":\"Do I need a CDP if I already have a CRM?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In most cases yes \\u2014 once you want to activate behavioral or service data alongside CRM data in real time. CRM systems are not built for real-time stream data and have limited identity resolution. A CDP complements the CRM and feeds it with consolidated profiles \\u2014 it does not replace it.\"}},{\"@type\":\"Question\",\"name\":\"What data sources does a CDP need at minimum?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Three are enough to start: web behavior (via first-party tracking), transaction data (from shop or ERP), and CRM data. With these three you can build identity resolution between anonymous and known customers, get a first 360\\u00b0 profile, and run first activation use cases (cart recovery, lifecycle email, anonymous-to-known conversion).\"}},{\"@type\":\"Question\",\"name\":\"How does a CDP fit into a DXP stack with CMS and PIM?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CDP is the customer-data component of a DXP. CMS delivers content, PIM delivers product data, DAM delivers assets, CDP delivers profiles \\u2014 and e-commerce and conversational AI use all four data sources to deliver consistent channel experiences. In modern composable DXP architectures, CDP platforms (e.g., Adobe Real-Time CDP or Microsoft Customer Insights) are typical first or second implementation phases.\"}},{\"@type\":\"Question\",\"name\":\"How does identity resolution work without third-party cookies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Through first-party IDs: login IDs, hashed email addresses (hashed-email matching), order IDs from order confirmations, newsletter double-opt-in clicks, identity-provider IDs. A modern CDP combines deterministic matching (hashed emails, IDs) with probabilistic matching (device fingerprints, session bridging). Third-party cookies are not required.\"}},{\"@type\":\"Question\",\"name\":\"How is GDPR handled in a CDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A CDP increases GDPR compliance when implemented correctly: central consent storage, unified deletion workflows, audit logs per profile, data-residency control per platform. We work with processing agreements per platform and align data flows with your data-protection officer \\u2014 consent state flows into every activation, no consent means no activation.\"}},{\"@type\":\"Question\",\"name\":\"How long does a CDP implementation take?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A first productive use case (typically identity resolution + one activation channel) is reachable in 8\\u201314 weeks. Full profile unification across all data sources, multiple activation channels, and productive segmentation in 4\\u20138 months. The timeline depends heavily on data-source heterogeneity, identity-anchor setup, and compliance requirements.\"}},{\"@type\":\"Question\",\"name\":\"Which platforms does antegma recommend?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We recommend vendor-neutrally based on use cases, existing stack architecture, and scaling requirements. As an Adobe Premier Partner and Microsoft Solutions Partner, we have deep experience with Adobe Real-Time CDP (part of the Adobe Experience Cloud stack) and Microsoft Dynamics 365 Customer Insights (part of the Microsoft stack). Both are first choice for companies whose marketing or commerce stack already runs on Adobe or Microsoft. For composable setups or vendor-neutral architectures, we also evaluate Tealium, Segment, and mParticle by use-case fit.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Customer Data Platform (CDP) consolidates customer data from all touchpoints into one unified profile. It is the customer-data component of a Digital Experience Platform \u2014 identity resolution, profile unification, segmentation, and activation on one platform.<\/p>\n","protected":false},"author":14,"featured_media":20404,"parent":2333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-20371","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Data Platform (CDP) \u2014 Consulting &amp; Implementation | antegma<\/title>\n<meta name=\"description\" content=\"A Customer Data Platform (CDP) consolidates customer data from all touchpoints into one unified profile. 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