{"id":2333,"date":"2015-07-12T00:27:42","date_gmt":"2015-07-12T00:27:42","guid":{"rendered":"http:\/\/www.antegma.com\/services\/digital-experience\/"},"modified":"2026-05-05T21:02:25","modified_gmt":"2026-05-05T19:02:25","slug":"digital-experience","status":"publish","type":"page","link":"https:\/\/www.antegma.com\/en\/services\/digital-experience\/","title":{"rendered":"Digital Experience &#8211; Consulting &#038; Implementation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2333\" class=\"elementor elementor-2333\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf8856 e-flex e-con-boxed e-con e-parent\" data-id=\"bdf8856\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-106054b elementor-widget elementor-widget-text-editor\" data-id=\"106054b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Digital Experience decides whether brands are experienced consistently, quickly, and with up-to-date data at every touchpoint \u2014 in the webshop, the service chat, the marketplace, the print catalog. When these touchpoints consist of isolated platforms that barely talk to each other, every campaign and every new feature suffers.<\/p><p>antegma builds setups in which content, product data, assets, commerce, and conversational AI work together as a connected system \u2014 not as parallel tool silos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f5f4cf e-con-full e-flex e-con e-child\" data-id=\"2f5f4cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caab572 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"caab572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cta-contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d88419e e-flex e-con-boxed e-con e-parent\" data-id=\"d88419e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-809eaea elementor-widget elementor-widget-heading\" data-id=\"809eaea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Digital Experience and what does it solve?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c4244 elementor-widget elementor-widget-text-editor\" data-id=\"33c4244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital Experience<\/strong> covers all digital touchpoints of a brand \u2014 webshop, app, service chat, marketplace, print catalog. It decides whether customers experience the brand consistently across every touchpoint, and whether new channels can be added in weeks rather than months.<\/p><p><strong>The challenge:<\/strong> Consistency in most organizations does not fail at the individual tool, but at the bridges between tools. CMS, PIM, DAM, e-commerce, and conversational AI often run in parallel \u2014 with separate data models, separate workflows, and manual asset transfer between systems.<\/p><p><strong>A Digital Experience Platform (DXP)<\/strong> is the answer \u2014 an integrated system that combines content (CMS), product data (PIM), digital assets (DAM), e-commerce, and conversational AI. Instead of isolated tools, you get a connected system in which every brand interaction is grounded in the same source.<\/p><p>Done right, it means: not a tool mix, but a coherent platform architecture \u2014 and therefore weeks rather than months for new channels, markets, and campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a13a3 elementor-widget elementor-widget-image\" data-id=\"64a13a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/digital-experience-silos-vs-system-en.png\" class=\"attachment-full size-full wp-image-20284\" alt=\"Digital Experience: Tool silos vs. connected system with Integrative Digital Experience Layer as middle layer\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/digital-experience-silos-vs-system-en.png 1672w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/digital-experience-silos-vs-system-en-300x169.png 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/digital-experience-silos-vs-system-en-1024x576.png 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/digital-experience-silos-vs-system-en-768x432.png 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/digital-experience-silos-vs-system-en-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36a8d3e e-flex e-con-boxed e-con e-parent\" data-id=\"36a8d3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-778220f elementor-widget elementor-widget-heading\" data-id=\"778220f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Experience in numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766d25a elementor-widget elementor-widget-text-editor\" data-id=\"766d25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customers today expect every brand interaction at every touchpoint to be consistent \u2014 reality lags behind. According to the <a href=\"https:\/\/www.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/documents\/research\/State-of-the-Connected-Customer.pdf\" rel=\"noopener\" target=\"_blank\">Salesforce State of the Connected Customer Report<\/a>, <strong>79%<\/strong> of customers expect connected, consistent interactions across all departments and touchpoints. In the <a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/business-transformation\/library\/2025-customer-experience-survey.html\" rel=\"noopener\" target=\"_blank\">PwC Customer Experience Survey 2025<\/a>, <strong>70%<\/strong> of executives say their customers&#8217; expectations are growing faster than their organization&#8217;s ability to adapt. Specifically for the DACH region, the <a href=\"https:\/\/www.luenendonk.de\/studie-digital-experience-services-ki-veraendert-kundenerlebnisse-und-marktstrukturen\/\" rel=\"noopener\" target=\"_blank\">L\u00fcnendonk 2025 study on the Digital Experience Services market<\/a> shows that <strong>83%<\/strong> of upper-midmarket and large enterprises surveyed expect fully integrated DX engagements \u2014 from strategy and UX through data management to platform operations and continuous optimization. The global <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/digital-experience-platform-market\" rel=\"noopener\" target=\"_blank\">market for digital experience platforms<\/a> grew to roughly <strong>USD 14 billion<\/strong> in 2025 and is projected to reach USD 23.5 billion by 2029 \u2014 the investment is there, but the consistency gap closes only with clean platform bridges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc60b66 e-flex e-con-boxed e-con e-parent\" data-id=\"bc60b66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3872a elementor-widget elementor-widget-heading\" data-id=\"8c3872a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our focus areas in Digital Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cfd56 elementor-widget elementor-widget-text-editor\" data-id=\"42cfd56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CMS, PIM, DAM, e-commerce, and conversational AI are the core components of a Digital Experience Platform. antegma designs the architecture, selects the right platform per component, and implements them as one connected system.<\/p><p>Per project we combine in the right depth \u2014 depending on assortment, channel mix, and existing stack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9f8edf e-con-full e-grid e-con e-child\" data-id=\"d9f8edf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c24416b e-con-full e-flex e-con e-child\" data-id=\"c24416b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f77bb elementor-widget elementor-widget-image\" data-id=\"69f77bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/12\/AdobeStock_975815019-1024x574.jpeg\" class=\"attachment-large size-large wp-image-15389\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/12\/AdobeStock_975815019-1024x574.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/12\/AdobeStock_975815019-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/12\/AdobeStock_975815019-768x430.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/12\/AdobeStock_975815019-1536x861.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/12\/AdobeStock_975815019-2048x1148.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b53591a e-con-full e-flex e-con e-child\" data-id=\"b53591a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eae61e elementor-widget elementor-widget-heading\" data-id=\"6eae61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/de\/services\/digital-experience\/e-commerce\/\">E-Commerce<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca62e8a elementor-widget elementor-widget-text-editor\" data-id=\"ca62e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>E-Commerce<\/strong> is the transaction component of a DXP \u2014 storefront, checkout, multi-market distribution. Consulting and implementation from architecture through headless setups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73d466 elementor-widget elementor-widget-text-editor\" data-id=\"f73d466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/en\/services\/digital-experience\/e-commerce\/\">Learn more \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9be7ea2 e-con-full e-flex e-con e-child\" data-id=\"9be7ea2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50be841 elementor-widget elementor-widget-image\" data-id=\"50be841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_863443145-1024x574.jpeg\" class=\"attachment-large size-large wp-image-19516\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_863443145-1024x574.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_863443145-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_863443145-768x430.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_863443145-1536x861.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_863443145-2048x1148.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baa6490 e-con-full e-flex e-con e-child\" data-id=\"baa6490\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e31b715 elementor-widget elementor-widget-heading\" data-id=\"e31b715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/de\/services\/digital-experience\/content-management\/\">Content Management<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce58066 elementor-widget elementor-widget-text-editor\" data-id=\"ce58066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>CMS<\/strong> is the content component of a DXP \u2014 manages, orchestrates, and delivers content across all channels. CMS and DXP strategy, headless architectures, and composable setups for scalable digital experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e9637 elementor-widget elementor-widget-text-editor\" data-id=\"33e9637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/en\/services\/digital-experience\/content-management\/\">Learn more \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ffb8dc e-con-full e-flex e-con e-child\" data-id=\"0ffb8dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55608a8 elementor-widget elementor-widget-image\" data-id=\"55608a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_981371272_Preview.jpeg\" class=\"attachment-large size-large wp-image-19812\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_981371272_Preview.jpeg 1000w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_981371272_Preview-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/04\/AdobeStock_981371272_Preview-768x430.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d70230 e-con-full e-flex e-con e-child\" data-id=\"0d70230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd15575 elementor-widget elementor-widget-heading\" data-id=\"fd15575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/de\/services\/digital-experience\/digital-asset-management\/\">Digital Asset Management<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec33a59 elementor-widget elementor-widget-text-editor\" data-id=\"ec33a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>DAM<\/strong> is the asset component of a DXP \u2014 single source of truth for images, videos, and brand assets. Structured management, enrichment, and distribution from data model to channel integration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6c667 elementor-widget elementor-widget-text-editor\" data-id=\"dc6c667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/en\/services\/digital-experience\/digital-asset-management\/\">Learn more \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac9b791 e-con-full e-flex e-con e-child\" data-id=\"ac9b791\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-038339b elementor-widget elementor-widget-image\" data-id=\"038339b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1766948647_Preview.jpeg\" class=\"attachment-large size-large wp-image-20113\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1766948647_Preview.jpeg 1000w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1766948647_Preview-300x169.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1766948647_Preview-768x432.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c04514 e-con-full e-flex e-con e-child\" data-id=\"1c04514\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17d6dd9 elementor-widget elementor-widget-heading\" data-id=\"17d6dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/de\/services\/digital-experience\/product-information-management\/\">Product Information Management<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5271b elementor-widget elementor-widget-text-editor\" data-id=\"dc5271b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>PIM<\/strong> is the product-data component of a DXP \u2014 single source of truth for e-commerce, marketplaces, print, and customer service. Centralized maintenance, enrichment, and distribution of product data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1094b65 elementor-widget elementor-widget-text-editor\" data-id=\"1094b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/en\/services\/digital-experience\/product-information-management\/\">Learn more \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-072c7b0 e-con-full e-flex e-con e-child\" data-id=\"072c7b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b825751 elementor-widget elementor-widget-image\" data-id=\"b825751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1909737455_extended-1024x599.jpeg\" class=\"attachment-large size-large wp-image-20195\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1909737455_extended-1024x599.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1909737455_extended-300x176.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1909737455_extended-768x449.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1909737455_extended-1536x899.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2026\/05\/AdobeStock_1909737455_extended-2048x1198.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f77bc9 e-con-full e-flex e-con e-child\" data-id=\"6f77bc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cafaa9a elementor-widget elementor-widget-heading\" data-id=\"cafaa9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/de\/services\/digital-experience\/conversational-ai\/\">Conversational AI<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0833d elementor-widget elementor-widget-text-editor\" data-id=\"7a0833d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Conversational AI<\/strong> is the dialog component of a DXP \u2014 AI-powered customer service, sales, and onboarding bots. From use-case design through LLM integration to productive multi-channel rollout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7df1e elementor-widget elementor-widget-text-editor\" data-id=\"cc7df1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/en\/services\/digital-experience\/conversational-ai\/\">Learn more \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41678e6 e-flex e-con-boxed e-con e-parent\" data-id=\"41678e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a55420 elementor-widget elementor-widget-heading\" data-id=\"9a55420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How CMS, PIM, and DAM form a DXP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31fdd7 elementor-widget elementor-widget-text-editor\" data-id=\"d31fdd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three data components that together form the data layer of a Digital Experience Platform \u2014 and feed e-commerce and conversational AI with consistent content, products, and assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e87cc32 e-con-full e-grid e-con e-parent\" data-id=\"e87cc32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-499cc7e e-con-full e-flex e-con e-parent\" data-id=\"499cc7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-907c016 elementor-widget elementor-widget-heading\" data-id=\"907c016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CMS \u2014 Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89da29 elementor-widget elementor-widget-text-editor\" data-id=\"b89da29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Manages copy, pages, campaigns, and localization. Delivers structured content via APIs to webshop, app, bot, print, and marketplace \u2014 one source, many channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fa4189 e-con-full e-flex e-con e-parent\" data-id=\"3fa4189\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26796dc elementor-widget elementor-widget-heading\" data-id=\"26796dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PIM \u2014 Product data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aaee36 elementor-widget elementor-widget-text-editor\" data-id=\"0aaee36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Single source of truth for SKUs, attributes, variants, technical data, and translations. Feeds e-commerce, marketplaces, print catalogs, and customer service from the same data base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee8a910 e-con-full e-flex e-con e-parent\" data-id=\"ee8a910\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d51a849 elementor-widget elementor-widget-heading\" data-id=\"d51a849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DAM \u2014 Digital assets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717aa6b elementor-widget elementor-widget-text-editor\" data-id=\"717aa6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Central library for images, videos, and brand assets with rights management and channel renditions. Delivers the right asset in the right resolution to every touchpoint.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9a631 elementor-widget elementor-widget-text-editor\" data-id=\"9a9a631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The outcome:<\/strong> One brand interaction \u2014 whether webshop product page, service chat, or print catalog \u2014 is grounded in the <strong>same<\/strong> content, product data, and assets. That is what a Digital Experience Platform is about: not a single tool, but clean data bridges between the components.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bba2fd7 e-flex e-con-boxed e-con e-parent\" data-id=\"bba2fd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5cf6c elementor-widget elementor-widget-heading\" data-id=\"6b5cf6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-049d49c elementor-widget elementor-widget-text-editor\" data-id=\"049d49c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four phases in Digital Experience \u2014 from audit of existing platforms to productive operation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8599a86 e-con-full e-grid e-con e-child\" data-id=\"8599a86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a906062 e-con-full e-flex e-con e-child\" data-id=\"a906062\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75151fb elementor-widget elementor-widget-heading\" data-id=\"75151fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20c64a elementor-widget elementor-widget-text-editor\" data-id=\"b20c64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Existing platforms, data flows, and customer journeys. Where consistency fails, which channels block growth, which data models are outdated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7eeb5f e-con-full e-flex e-con e-child\" data-id=\"e7eeb5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1ee4e elementor-widget elementor-widget-heading\" data-id=\"0a1ee4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20d778 elementor-widget elementor-widget-text-editor\" data-id=\"d20d778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Which platforms, which data architecture, which workflows. With a clear migration path \u2014 no big-bang re-platforming.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a73b56a e-con-full e-flex e-con e-child\" data-id=\"a73b56a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a84a7c elementor-widget elementor-widget-heading\" data-id=\"2a84a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Implementation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694705a elementor-widget elementor-widget-text-editor\" data-id=\"694705a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Platform setup, integrations, migration from legacy systems, workflow configuration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8123daa e-con-full e-flex e-con e-child\" data-id=\"8123daa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-559ac13 elementor-widget elementor-widget-heading\" data-id=\"559ac13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Operate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a34c9 elementor-widget elementor-widget-text-editor\" data-id=\"b0a34c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Scaling across new channels, brands, or markets. Optimization, monitoring, continuous adjustment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab86ef4 e-flex e-con-boxed e-con e-parent\" data-id=\"ab86ef4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-265cc3b elementor-widget elementor-widget-heading\" data-id=\"265cc3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why antegma as your Digital Experience advisor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3968cbf elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3968cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t15+ years of platform experience \u2014 from classic CMS and DAM through e-commerce and PIM to AI bots. From client projects in consumer goods, e-commerce, mechanical engineering, and mid-market industry.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c647d elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"77c647d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMulti-vendor partnerships \u2014 certified with Adobe, Microsoft, Sinch, Hootsuite, Pimcore, and Canto. We recommend the platform that fits the brand reality \u2014 not the one with the highest commission.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f786d3e elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"f786d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCustomer-journey-first \u2014 we start at the touchpoint, not at the tool. Platform choice follows from customer-journey requirements, not from vendor roadmaps.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2ae44 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"de2ae44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMigration without big-bang \u2014 we bring existing stacks together step by step, with parallel transition and clear quality gates. No \"throw everything overboard, start fresh\".\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-679a654 e-flex e-con-boxed e-con e-parent\" data-id=\"679a654\" data-element_type=\"container\" data-e-type=\"container\" id=\"cta-contact\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e27abb1 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"e27abb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"cta-contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3614b49 elementor-widget elementor-widget-heading\" data-id=\"3614b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assess or consolidate your Digital Experience stack?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef40977 elementor-widget elementor-widget-text-editor\" data-id=\"ef40977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bestehender Digital Experience Stack mit Plattform-Silos, geplante Migration, neuer Channel oder Conversational-AI-Erweiterung \u2014 wir sortieren in einem Erstgespr\u00e4ch, wo der Schwerpunkt liegt und was als n\u00e4chstes Sinn macht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d069f elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"29d069f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Digital Experience Lead Form\" aria-label=\"Digital Experience Lead Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2333\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"29d069f\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Digital Experience - Consulting &amp; Implementation - Services | antegma\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"2333\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-salutation elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-salutation\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSalutation\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  elementor-subgroup-inline\"><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mr\" id=\"form-field-salutation-0\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-0\">Mr<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Ms\" id=\"form-field-salutation-1\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-1\">Ms<\/label><\/span><span class=\"elementor-field-option\"><input type=\"radio\" value=\"Mx\" id=\"form-field-salutation-2\" name=\"form_fields[salutation]\"> <label for=\"form-field-salutation-2\">Prefer not to say<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firstname elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firstname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firstname]\" id=\"form-field-firstname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your first name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-lastname elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-lastname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[lastname]\" id=\"form-field-lastname\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your last name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"your.email@company.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-company elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-company\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone (optional)\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat's it about?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Which Digital Experience use case is your next step? E-commerce, content management, DAM, PIM, conversational AI \u2014 or a cross-stack bridge?\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-consent elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-consent\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPrivacy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[consent]\" id=\"form-field-consent\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-consent\">I agree that my information may be processed to respond to my inquiry. Details in the privacy policy.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-service_interest elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[service_interest]\" id=\"form-field-service_interest\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"digital-experience\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hcaptcha elementor-field-group elementor-column elementor-field-group-h-captcha-response elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-h-captcha-response\"><div class=\"elementor-hcaptcha\">\t\t<input\n\t\t\t\ttype=\"hidden\"\n\t\t\t\tclass=\"hcaptcha-widget-id\"\n\t\t\t\tname=\"hcaptcha-widget-id\"\n\t\t\t\tvalue=\"eyJzb3VyY2UiOlsiZWxlbWVudG9yLXByb1wvZWxlbWVudG9yLXByby5waHAiXSwiZm9ybV9pZCI6MH0=-d9e4976e2bb0570a2b87ccba2a614dbc\">\n\t\t\t\t<h-captcha\n\t\t\tclass=\"h-captcha\"\n\t\t\tdata-sitekey=\"3dc7037e-252d-4c2f-8c90-042f84d78ee1\"\n\t\t\tdata-theme=\"light\"\n\t\t\tdata-size=\"normal\"\n\t\t\tdata-auto=\"false\"\n\t\t\tdata-ajax=\"false\"\n\t\t\tdata-force=\"true\">\n\t\t<\/h-captcha>\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Anfrage senden<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3991e95 e-flex e-con-boxed e-con e-parent\" data-id=\"3991e95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c51f8f6 elementor-widget elementor-widget-heading\" data-id=\"c51f8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You might also like<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb7752 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"4cb7752\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4076 post type-post status-publish format-image has-post-thumbnail hentry category-accallio-sp category-products tag-accallio tag-accallio-sp tag-adobe tag-adobe-experience-manager tag-antegma tag-digital-experience tag-integration tag-microsoft tag-microsoft-sharepoint post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"527\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-768x527.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-4183\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-768x527.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-300x206.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-1024x703.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-1536x1054.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2019\/02\/AdobeStock_81662109-1-2048x1405.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" >\n\t\t\t\taccallio SP \u2013 SharePoint Integration for Adobe Experience Manager is available now\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 15, 2019\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Recently accallio SP joined our portfolio of Adobe Experience Manager integrations \u2013 called the accallio product family. Our plan is to continuously expand this platform.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2019\/03\/15\/accallio-sp-sharepoint-integration-for-adobe-experience-manager-is-available-now\/\" aria-label=\"Read more about accallio SP \u2013 SharePoint Integration for Adobe Experience Manager is available now\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3393 post type-post status-publish format-image has-post-thumbnail hentry category-company tag-antegma tag-business-partner tag-customer-insights tag-digital-experience tag-facebook tag-hootsuite tag-instagram tag-linkedin tag-partner tag-partnership tag-pinterest tag-socia-media tag-twitter tag-youtube post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"502\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-768x502.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-3394\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-768x502.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37-300x196.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-12-at-16.38.37.jpeg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" >\n\t\t\t\tPartnership with Hootsuite confirmed\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 12, 2018\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>antegma is happy to announce our newest partnership with the social media experts from Hootsuite. By combining antegma&#8217;s competencies with Hootsuite&#8217;s exceptional solutions, antegma will<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2018\/11\/12\/partnership-with-hootsuite-confirmed\/\" aria-label=\"Read more about Partnership with Hootsuite confirmed\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2009 post type-post status-publish format-image has-post-thumbnail hentry category-company tag-aspera tag-digital-experience tag-high-speed-file-transfer tag-ibm tag-ibm-business-partner tag-ibm-connections tag-ibm-websphere-commerce tag-partner tag-video tag-video-management-solution tag-vms post_format-post-format-image\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-2096\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-768x512.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-1024x683.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-1536x1024.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2016\/08\/AdobeStock_48764852-2048x1365.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" >\n\t\t\t\tantegma becomes an IBM Business Partner\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 29, 2016\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>We&#8217;re expanding our footprint for digital experience and commerce solutions and becoming an IBM Business Partner. Thanks to this new partnership, antegma will provide solutions<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2016\/08\/29\/antegma-becomes-an-ibm-business-partner\/\" aria-label=\"Read more about antegma becomes an IBM Business Partner\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-354978b e-flex e-con-boxed e-con e-parent\" data-id=\"354978b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd2816 elementor-widget elementor-widget-heading\" data-id=\"7bd2816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions about Digital Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c750e0d elementor-widget elementor-widget-n-accordion\" data-id=\"c750e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2080\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2080\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is a Digital Experience Platform (DXP) and do I need one? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2080\" class=\"elementor-element elementor-element-4a40c10 e-con-full e-flex e-con e-child\" data-id=\"4a40c10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37432de elementor-widget elementor-widget-text-editor\" data-id=\"37432de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Digital Experience Platform (DXP)<\/strong> is an integrated system of content, product data, assets, and channels \u2014 typically:<\/p><ul><li><strong>CMS<\/strong> for content (copy, pages, campaigns)<\/li><li><strong>PIM<\/strong> for product data (SKUs, attributes, variants)<\/li><li><strong>DAM<\/strong> for digital assets (images, videos, brand assets)<\/li><li><strong>E-Commerce<\/strong> for transactions (storefront, checkout)<\/li><li><strong>Conversational AI<\/strong> for dialog channels (chat, voice, bots)<\/li><\/ul><p>You need a DXP as soon as you run more than two channels in parallel, maintain product data in multiple systems, or transfer assets manually between tools. A DXP does not have to be a single suite \u2014 it can be built from best-of-breed components, as long as the data bridges between them are clean.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2081\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2081\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What distinguishes Digital Experience from a pure website strategy? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2081\" class=\"elementor-element elementor-element-363cb7d e-con-full e-flex e-con e-child\" data-id=\"363cb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4a8a1 elementor-widget elementor-widget-text-editor\" data-id=\"bf4a8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A website is one channel \u2014 Digital Experience covers all digital touchpoints of a brand and especially how they work together: webshop, app, service chat, marketplace listings, print catalogs with product data from the PIM. Anyone with a website strategy answers the question &#8220;what does our website look like?&#8221;. Anyone with a Digital Experience strategy answers &#8220;how do we connect all digital touchpoints into a consistent brand experience \u2014 and how quickly can we add new channels without each one becoming its own custom project?&#8221;. That is the leap from a tool view to an architecture view.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2082\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2082\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Should I tackle all five focus areas at once \u2014 or sequentially? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2082\" class=\"elementor-element elementor-element-5951a37 e-con-full e-flex e-con e-child\" data-id=\"5951a37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c32ef9b elementor-widget elementor-widget-text-editor\" data-id=\"c32ef9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sequentially, with clear use-case prioritization. What is blocking growth today comes first \u2014 usually e-commerce or content management, because the customer journey there leads directly to revenue. If product data sits in fifteen Excel sheets, PIM is worth doing early; if the service helpdesk is drowning in requests, conversational AI is worth doing early. DAM typically follows once the first two focus areas are productive and brand asset consistency becomes a bottleneck. We recommend a clearly scoped use case as the first step \u2014 one that validates the architecture patterns for the next focus areas \u2014 instead of five parallel projects that block each other.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2083\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2083\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Do I need a dedicated DXP \u2014 or is a mix of best-of-breed tools enough? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2083\" class=\"elementor-element elementor-element-26ec30d e-con-full e-flex e-con e-child\" data-id=\"26ec30d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fd4f6 elementor-widget elementor-widget-text-editor\" data-id=\"c6fd4f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Both work. An integrated DXP platform offers a shared data foundation, unified authoring experience, and built-in bridges between modules \u2014 cheaper to operate, faster for standard use cases. Best-of-breed (separate platforms for PIM, DAM, e-commerce, conversational AI) is more flexible for special requirements and usually cheaper in licensing, but more complex to integrate. The decision follows from assortment complexity, channel mix, IT maturity, and budget reality \u2014 not from vendor preferences. We assess both paths transparently per client and recommend the one that fits the brand reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2084\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2084\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How long does a typical Digital Experience project take? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2084\" class=\"elementor-element elementor-element-7746325 e-con-full e-flex e-con e-child\" data-id=\"7746325\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de688c5 elementor-widget elementor-widget-text-editor\" data-id=\"de688c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A first productive rollout for a clearly scoped use case \u2014 for example webshop distribution for one assortment segment or a first conversational-AI bot for customer service \u2014 is live after <strong>8 to 16 weeks<\/strong>. More complex setups with several focus areas in parallel, multi-market expansion, migration from legacy platforms, or deep stack integration take 6 to 12 months. Important: Digital Experience is not set-and-forget \u2014 the data model, workflows, and platform configuration need continuous care, otherwise consistency erodes faster than the platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2085\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2085\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does migration from legacy platforms work without a big-bang? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2085\" class=\"elementor-element elementor-element-6a45c0d e-con-full e-flex e-con e-child\" data-id=\"6a45c0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0739124 elementor-widget elementor-widget-text-editor\" data-id=\"0739124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Step by step, with the old platform running in parallel. The standard path: first migrate the data (products, assets, customers) and validate it in the new system, then switch one channel or touchpoint at a time \u2014 for example first the app, then the webshop, then marketplaces. The old platform stays productive until the new stack is verified for each channel. We define clear quality gates per cutover step: data quality, performance, conversion KPIs. Only when those are stable does the next channel move. That extends the migration phase by a few weeks but eliminates the big-bang risk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2086\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2086\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Which industry experience does antegma bring? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2086\" class=\"elementor-element elementor-element-11278f6 e-con-full e-flex e-con e-child\" data-id=\"11278f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a47e0 elementor-widget elementor-widget-text-editor\" data-id=\"a3a47e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consumer goods, e-commerce, mechanical engineering, mid-market industry, and financial services \u2014 each focused on marketing, operations, IT, and sales processes. Methodologically, we work across industries because Digital Experience architecture in the end always combines the same building blocks. Industry-specific requirements \u2014 for example regulatory topics in financial services, EHEDG and CE compliance in packaging, or special approval workflows in B2B sales \u2014 we account for in the discovery and architecture step. We bring in the necessary industry depth without diluting platform competence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2087\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2087\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How are GDPR and data residency handled in a multi-vendor setup? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2087\" class=\"elementor-element elementor-element-ff7f998 e-con-full e-flex e-con e-child\" data-id=\"ff7f998\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d49c7 elementor-widget elementor-widget-text-editor\" data-id=\"d2d49c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per platform, individual data processing agreements and EU hosting options \u2014 the larger vendors (Adobe, Microsoft, Salesforce, Sinch) offer EU data residency; smaller ones usually on request. Data flows between systems run through GDPR-compliant connectors with encryption, retention policies, and clearly documented data models. We clarify GDPR topics during onboarding with the data protection function on the client side and embed the requirements into the permission and data model. Special topics like Schrems II, third-country transfer, and audit trails are checked individually per stack combination.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2088\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2088\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does a typical engagement start? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2088\" class=\"elementor-element elementor-element-bde46cf e-con-full e-flex e-con e-child\" data-id=\"bde46cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6556e2a elementor-widget elementor-widget-text-editor\" data-id=\"6556e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With an initial conversation (45 minutes) for a status assessment: current platform landscape, biggest consistency gaps, planned channel extensions, budget reality. On that basis, we recommend either a focused audit of one area (2 to 4 weeks with a concrete recommendation backlog) or a first implementation step directly, if the use-case priority is already clear. Only after the audit or first productive setup follows the decision on implementation scope and contract model. No big pitch, no 12-month roadmap on day one \u2014 we start small and scale once first results stand up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a Digital Experience Platform (DXP) and do I need one?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Digital Experience Platform (DXP) is an integrated system of content, product data, assets, and channels \\u2014 typically:CMS for content (copy, pages, campaigns)PIM for product data (SKUs, attributes, variants)DAM for digital assets (images, videos, brand assets)E-Commerce for transactions (storefront, checkout)Conversational AI for dialog channels (chat, voice, bots)You need a DXP as soon as you run more than two channels in parallel, maintain product data in multiple systems, or transfer assets manually between tools. A DXP does not have to be a single suite \\u2014 it can be built from best-of-breed components, as long as the data bridges between them are clean.\"}},{\"@type\":\"Question\",\"name\":\"What distinguishes Digital Experience from a pure website strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A website is one channel \\u2014 Digital Experience covers all digital touchpoints of a brand and especially how they work together: webshop, app, service chat, marketplace listings, print catalogs with product data from the PIM. Anyone with a website strategy answers the question &#8220;what does our website look like?&#8221;. Anyone with a Digital Experience strategy answers &#8220;how do we connect all digital touchpoints into a consistent brand experience \\u2014 and how quickly can we add new channels without each one becoming its own custom project?&#8221;. 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That extends the migration phase by a few weeks but eliminates the big-bang risk.\"}},{\"@type\":\"Question\",\"name\":\"Which industry experience does antegma bring?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Consumer goods, e-commerce, mechanical engineering, mid-market industry, and financial services \\u2014 each focused on marketing, operations, IT, and sales processes. Methodologically, we work across industries because Digital Experience architecture in the end always combines the same building blocks. Industry-specific requirements \\u2014 for example regulatory topics in financial services, EHEDG and CE compliance in packaging, or special approval workflows in B2B sales \\u2014 we account for in the discovery and architecture step. 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Special topics like Schrems II, third-country transfer, and audit trails are checked individually per stack combination.\"}},{\"@type\":\"Question\",\"name\":\"How does a typical engagement start?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"With an initial conversation (45 minutes) for a status assessment: current platform landscape, biggest consistency gaps, planned channel extensions, budget reality. On that basis, we recommend either a focused audit of one area (2 to 4 weeks with a concrete recommendation backlog) or a first implementation step directly, if the use-case priority is already clear. Only after the audit or first productive setup follows the decision on implementation scope and contract model. 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