{"id":9752,"date":"2023-12-04T15:36:49","date_gmt":"2023-12-04T14:36:49","guid":{"rendered":"https:\/\/www.antegma.com\/blog\/"},"modified":"2026-01-05T18:02:13","modified_gmt":"2026-01-05T17:02:13","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.antegma.com\/en\/blog\/","title":{"rendered":"Neuigkeiten und Trends zu Digitalisierung und Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9752\" class=\"elementor elementor-9752 elementor-9741\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c75ca e-flex e-con-boxed e-con e-parent\" data-id=\"a0c75ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6dd627 elementor-widget elementor-widget-heading\" data-id=\"f6dd627\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog Posts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f8eb6 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"46f8eb6\" data-element_type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16164 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-generative-ai tag-adobe-firefly tag-content-production tag-ki\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2025\/05\/13\/adobe-max-2025-neue-firefly-modelle\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-300x158.jpg\" class=\"attachment-medium size-medium wp-image-16166\" alt=\"Adobe Firefly 4: Eine Frau mit gro\u00dfen Blumen im Haar im Stile eines Renaissance-Gem\u00e4ldes\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-300x158.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-1024x539.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-768x404.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-1536x809.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2025\/04\/Firefly-Renaissance-Gemaelde-scaled-e1746181588136-2048x1078.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2025\/05\/13\/adobe-max-2025-neue-firefly-modelle\/\" >\n\t\t\t\tAdobe MAX 2025: Neue Firefly-Modelle!\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 13, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Neue Adobe Firefly-Modelle markieren Meilensteine f\u00fcr generative KI Auf der diesj\u00e4hrigen Adobe MAX in London hat Adobe bedeutende Neuerungen f\u00fcr seine generative KI-Plattform Firefly vorgestellt, die den kreativen Arbeitsalltag deutlich ver\u00e4ndern k\u00f6nnten. Im Mittelpunkt standen dabei das neue Firefly Model 4 mit verbesserten Bild-, Video- und Designmodellen, erweiterten Kollaborationsfunktionen und<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2025\/05\/13\/adobe-max-2025-neue-firefly-modelle\/\" aria-label=\"Read more about Adobe MAX 2025: Neue Firefly-Modelle!\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12855 post type-post status-publish format-standard has-post-thumbnail hentry category-work-management tag-adobe tag-adobe-workfront tag-custom-fields tag-custom-forms tag-form-designer\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/07\/18\/deep-dive-into-the-new-form-designer-of-adobe-workfront\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-300x200.jpeg\" class=\"attachment-medium size-medium wp-image-12844\" alt=\"A person using Adobe Workfront Designer on a laptop\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-1024x683.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-768x512.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-1536x1024.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/adobe-workfront-new-form-designer-background-2048x1365.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/07\/18\/deep-dive-into-the-new-form-designer-of-adobe-workfront\/\" >\n\t\t\t\tDeep dive into the new Form Designer of Adobe Workfront\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 18, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Learn all about the new Form Designer from Adobe Workfront. Discover how this innovation can revolutionize your workflows!<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/07\/18\/deep-dive-into-the-new-form-designer-of-adobe-workfront\/\" aria-label=\"Read more about Deep dive into the new Form Designer of Adobe Workfront\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12724 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-generative-ai tag-ai tag-copyright-infringement tag-data-security tag-generative-ai-en tag-knowledge-loss tag-reputational-damage tag-risk tag-risk-mitigation\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/07\/15\/risks-of-generative-ai-for-enterprises\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"198\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-300x198.jpg\" class=\"attachment-medium size-medium wp-image-12566\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-300x198.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-1024x677.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-768x508.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-1536x1015.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/07\/AdobeStock_777504771-extended2-2048x1354.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/07\/15\/risks-of-generative-ai-for-enterprises\/\" >\n\t\t\t\tRisks of Generative AI for Enterprises\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 15, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Discover the risks of generative AI for enterprises, including copyright infringements, reputational damage, data security, and knowledge loss.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/07\/15\/risks-of-generative-ai-for-enterprises\/\" aria-label=\"Read more about Risks of Generative AI for Enterprises\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-10903 post type-post status-publish format-standard has-post-thumbnail hentry category-content-supply-chain category-generative-ai\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/28\/the-power-of-generative-ai-for-marketing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-300x200.jpeg\" class=\"attachment-medium size-medium wp-image-12273\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-1024x683.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-768x512.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-1536x1024.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_554731761-2048x1365.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/28\/the-power-of-generative-ai-for-marketing\/\" >\n\t\t\t\tThe Power of Generative AI for Marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 28, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The Power of Generative AI: Revolutionizing Marketing Strategies\u202f In today&#8217;s rapidly evolving digital landscape, staying ahead of the curve is essential for businesses looking to thrive in a competitive market. One of the most transformative advancements in recent years is Generative Artificial Intelligence (GenAI). This cutting-edge technology is reshaping how<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/28\/the-power-of-generative-ai-for-marketing\/\" aria-label=\"Read more about The Power of Generative AI for Marketing\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11961 post type-post status-publish format-standard has-post-thumbnail hentry category-company category-customer-experience tag-core-web-vitals-2 tag-google-2 tag-sea-2 tag-search-engine-advertising-2 tag-search-engine-optimization-2 tag-seo-2 tag-web-development-2 tag-web-vitals-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/20\/understanding-google-core-web-vitals-a-game-changer-for-seo-and-user-experience\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-300x200.jpg\" class=\"attachment-medium size-medium wp-image-11982\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-300x200.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-1024x683.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-768x512.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-1536x1024.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/CoreVitals4-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/20\/understanding-google-core-web-vitals-a-game-changer-for-seo-and-user-experience\/\" >\n\t\t\t\tUnderstanding Google Core Web Vitals: A Game Changer for SEO and User Experience\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 20, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Introduction In the ever-evolving landscape of web development and digital marketing, Google Core Web Vitals have emerged as critical metrics that every business must understand and prioritize. These metrics play a significant role in search engine optimization (SEO) and search engine advertising (SEA), impacting not only website ranking but also<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/20\/understanding-google-core-web-vitals-a-game-changer-for-seo-and-user-experience\/\" aria-label=\"Read more about Understanding Google Core Web Vitals: A Game Changer for SEO and User Experience\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11814 post type-post status-publish format-standard has-post-thumbnail hentry category-content-supply-chain category-project-management category-work-management tag-adobe tag-adobe-workfront tag-change-management tag-configuration tag-devops-2 tag-enivironment-promotion tag-environment-promotion-packages tag-implementation-2 tag-software-development-lifecycle tag-test-driven-development tag-work-management-3\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/14\/transforming-change-management-with-adobe-workfronts-new-environment-promotion-package\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-300x200.jpeg\" class=\"attachment-medium size-medium wp-image-11410\" alt=\"Lot of cardboard boxes on pink background\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-1024x684.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-768x513.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-1536x1025.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_236944984-2048x1367.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/14\/transforming-change-management-with-adobe-workfronts-new-environment-promotion-package\/\" >\n\t\t\t\tTransforming Change Management with Adobe Workfront&#8217;s New Environment Promotion Package\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 14, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Streamlining Change Management Across Development, Staging, and Production Adobe Workfront has introduced a groundbreaking functionality that is set to transform how organizations manage their development and operational processes. The new &#8220;Environment Promotion Package&#8221; is a pivotal enhancement, offering an advanced method for managing changes across various environments within Workfront. This<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/14\/transforming-change-management-with-adobe-workfronts-new-environment-promotion-package\/\" aria-label=\"Read more about Transforming Change Management with Adobe Workfront&#8217;s New Environment Promotion Package\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11605 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-content-production category-content-supply-chain category-digital-marketing category-generative-ai tag-adobe tag-adobe-firefly tag-brand-2 tag-brand-style-guide tag-content-creation tag-content-production tag-content-supply-chain tag-corporate-identity-2 tag-corporate-style-guide-2 tag-generative-ai-en tag-style-guide-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/10\/create-cohesive-content-using-adobe-firefly-style-kits-and-your-brand-style-guide\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_768710830-300x168.jpeg\" class=\"attachment-medium size-medium wp-image-11598\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_768710830-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_768710830-1024x574.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_768710830-768x430.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_768710830-1536x861.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_768710830-2048x1148.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/10\/create-cohesive-content-using-adobe-firefly-style-kits-and-your-brand-style-guide\/\" >\n\t\t\t\tCreate Cohesive Content Using Adobe Firefly Style Kits and Your Brand Style Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 10, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How Adobe Firefly&#8217;s Style Kits Revolutionize Digital Branding In the ever-evolving landscape of digital creativity, Adobe Firefly stands out as a game-changer. It seamlessly combines the power of artificial intelligence with user-friendly tools to help creators bring their visions to life. One of the most exciting features of Adobe Firefly<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/10\/create-cohesive-content-using-adobe-firefly-style-kits-and-your-brand-style-guide\/\" aria-label=\"Read more about Create Cohesive Content Using Adobe Firefly Style Kits and Your Brand Style Guide\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11559 post type-post status-publish format-standard has-post-thumbnail hentry category-content-production category-digital-marketing tag-content-production tag-content-supply-chain tag-digital-asset-management-2 tag-digital-marketing-2 tag-hyperpersonalization-2 tag-personalization-2 tag-personalization-at-scale-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/05\/the-crucial-role-of-digital-asset-management-in-achieving-personalization-at-scale\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-300x168.jpeg\" class=\"attachment-medium size-medium wp-image-11503\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-300x168.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-1024x574.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-768x430.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-1536x861.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/06\/AdobeStock_813116605-2048x1148.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/05\/the-crucial-role-of-digital-asset-management-in-achieving-personalization-at-scale\/\" >\n\t\t\t\tThe Crucial Role of Digital Asset Management in Achieving Personalization at Scale\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 5, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Elevating Content Production and Content Supply Chain Strategies for the Digital Age In the fast-paced digital age, the ability to deliver personalized content at scale is becoming a key differentiator for brands. Consumers expect content that is not only relevant to their needs and preferences but also timely and consistent<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/05\/the-crucial-role-of-digital-asset-management-in-achieving-personalization-at-scale\/\" aria-label=\"Read more about The Crucial Role of Digital Asset Management in Achieving Personalization at Scale\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11438 post type-post status-publish format-standard has-post-thumbnail hentry category-content-supply-chain category-customer-experience category-digital-marketing category-generative-ai tag-adobe tag-adobe-contenthub tag-adobe-customer-journey-analytics tag-adobe-express tag-adobe-firefly tag-adobe-genstudio tag-adobe-journey-optimizer tag-adobe-workfront tag-display-ad-2 tag-email-campaign-2 tag-marketing-2 tag-social-media-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/03\/unlocking-new-marketing-potential-with-adobe-genstudio\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"88\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/adobe-genstudio-banner-pink-300x88.jpg\" class=\"attachment-medium size-medium wp-image-11208\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/adobe-genstudio-banner-pink-300x88.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/adobe-genstudio-banner-pink-1024x299.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/adobe-genstudio-banner-pink-768x224.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/adobe-genstudio-banner-pink-1536x448.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/adobe-genstudio-banner-pink-2048x598.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/03\/unlocking-new-marketing-potential-with-adobe-genstudio\/\" >\n\t\t\t\tUnlocking New Marketing Potential with Adobe GenStudio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 3, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The All-in-One Solution for Modern Marketers In today&#8217;s fast-paced digital landscape, marketers are constantly seeking innovative tools to streamline their marketing efforts and maximize their impact. Adobe GenStudio emerges as a game-changer, offering a comprehensive suite that transforms how marketing campaigns are created, managed, and optimized. This powerful platform integrates<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/06\/03\/unlocking-new-marketing-potential-with-adobe-genstudio\/\" aria-label=\"Read more about Unlocking New Marketing Potential with Adobe GenStudio\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11365 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-customer-service category-digital-marketing tag-adobe tag-ai tag-chat-bot tag-chat-solutions tag-chatlayer-2 tag-customer-support tag-google-business-profile-chat-2 tag-google-my-business-chat-2 tag-hootsuite-2 tag-hootsuite-inbox-2-0-2 tag-hootsuite-sparkcentral-2 tag-microsoft-2 tag-microsoft-dynamics-365-chat-2 tag-microsoft-power-virtual-agents-2 tag-service-requests tag-sinch-2 tag-sinch-engage-2 tag-social-media-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/29\/your-guide-to-advanced-customer-chat-solutions-preparing-for-the-end-of-google-business-profile-chat\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"119\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_739126179-website-300x119.jpg\" class=\"attachment-medium size-medium wp-image-11373\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_739126179-website-300x119.jpg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_739126179-website-1024x408.jpg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_739126179-website-768x306.jpg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_739126179-website-1536x611.jpg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_739126179-website-2048x815.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/29\/your-guide-to-advanced-customer-chat-solutions-preparing-for-the-end-of-google-business-profile-chat\/\" >\n\t\t\t\tYour Guide to Advanced Customer Chat Solutions: Preparing for the End of Google Business Profile Chat\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 29, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Google Business Profile Chat Discontinuation Google recently announced the discontinuation of the Google Business Profile Chat feature, effective July 31, 2024. This decision has left many businesses searching for alternative solutions to maintain their customer engagement and support services. While this change may seem challenging, it also presents an opportunity<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/29\/your-guide-to-advanced-customer-chat-solutions-preparing-for-the-end-of-google-business-profile-chat\/\" aria-label=\"Read more about Your Guide to Advanced Customer Chat Solutions: Preparing for the End of Google Business Profile Chat\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11042 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-social-media-management tag-acquisition-2 tag-ai tag-hootsuite-2 tag-partner-2 tag-social-listening-2 tag-social-media-2 tag-talkwalker-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/27\/hootsuite-and-talkwalker-elevating-social-listening-with-ai\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_322588011-300x200.jpeg\" class=\"attachment-medium size-medium wp-image-11210\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_322588011-300x200.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_322588011-1024x682.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_322588011-768x511.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_322588011-1536x1023.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_322588011-2048x1364.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/27\/hootsuite-and-talkwalker-elevating-social-listening-with-ai\/\" >\n\t\t\t\tHootsuite &amp; Talkwalker: Elevating Social Listening with AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 27, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Hootsuite&#8217;s Strategic Acquisition of Talkwalker: Social Listening with AI In an era where social media continues to shape public perception and brand identity, the ability to effectively monitor and analyze social media conversations has never been more crucial. Recognizing this need, Hootsuite, a leading social media management platform, recently announced<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/27\/hootsuite-and-talkwalker-elevating-social-listening-with-ai\/\" aria-label=\"Read more about Hootsuite &amp; Talkwalker: Elevating Social Listening with AI\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11192 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence category-generative-ai tag-generative-ai-en\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/22\/microsoft-build-2024-unveiling-the-future-of-ai-and-cloud-computing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"173\" src=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_586209120-300x173.jpeg\" class=\"attachment-medium size-medium wp-image-11188\" alt=\"\" srcset=\"https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_586209120-300x173.jpeg 300w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_586209120-1024x590.jpeg 1024w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_586209120-768x443.jpeg 768w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_586209120-1536x885.jpeg 1536w, https:\/\/www.antegma.com\/wp-content\/uploads\/2024\/05\/AdobeStock_586209120-2048x1180.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/22\/microsoft-build-2024-unveiling-the-future-of-ai-and-cloud-computing\/\" >\n\t\t\t\tMicrosoft Build 2024: Unveiling the Future of AI and Cloud Computing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 22, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>This year&#8217;s conference is all about AI integration and Azure innovations, with Copilot as the centerpiece of Microsoft&#8217;s AI strategy. Microsoft Build 2024 has delivered a series of groundbreaking announcements that promise to revolutionize the tech landscape. From enhanced productivity tools to advanced AI capabilities and cutting-edge cloud innovations, this<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.antegma.com\/en\/blog\/2024\/05\/22\/microsoft-build-2024-unveiling-the-future-of-ai-and-cloud-computing\/\" aria-label=\"Read more about Microsoft Build 2024: Unveiling the Future of AI and Cloud Computing\" tabindex=\"-1\" >\n\t\t\tWeiterlesen\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"3\" data-next-page=\"https:\/\/www.antegma.com\/en\/wp-json\/wp\/v2\/pages\/9752\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">Voriger<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.antegma.com\/en\/wp-json\/wp\/v2\/pages\/9752\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.antegma.com\/en\/wp-json\/wp\/v2\/pages\/9752\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/www.antegma.com\/en\/wp-json\/wp\/v2\/pages\/9752\/page\/2\/\">N\u00e4chster<\/a>\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie die neuesten Entwicklungen in digitaler Transformation, KI und Marketingstrategien auf dem antegma Blog.<\/p>\n","protected":false},"author":1,"featured_media":14740,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9752","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - 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