Social Interaction Sync & Scoring

A customer’s interactions with a company or brand provide interesting insights into their relationship. The service “Social Interaction Sync & Scoring” analyzes and evaluates the interactions between customers and company / brand on social media networks.

The insights gained from social interactions can be used to target customers more specifically, for example through improved segmentation of customer data for marketing.

Supported Features

Realtime Sync

Synchronization of social interaction into Marketing Automation & CRM solutions in realtime

Lead Scoring

Scoring of Social interactions during the synchronization process


Archiving of social interactions for future synchronization processes

Supported solutions

Social networks




Marketing Automation & CRM solutions

Adobe Campaign

Adobe Marketo Engage

Microsoft Dynamics 365

Compatible with Hootsuite

antegma's ACCALLI/O Cloud - Social Interaction Sync & Scoring kann gemeinsam mit der Hootsuite Integration für Microsoft Dynamics 365 und Adobe Marketo Engage.

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