What is Digital Marketing?
Digital marketing is the promotion of products, brands and companies using electronic media. Digital marketing differs from traditional marketing in that there are several channels and methods to enable companies to analyze and understand their marketing campaign so that they can find out what works and what doesn’t. All of this happens in real time, which allows companies to optimize their marketing campaigns based on the latest results.
Solutions for Digital Marketing
Adobe Experience Cloud
The Adobe Experience Cloud is currently one of the most comprehensive suite of marketing solutions on the market. It contains all the functions marketers need to gain deep insights into customer behavior, create personalized campaigns and manage content and assets.
Hootsuite
Hootsuite is the leading social media solution on the market and offers companies a comprehensive tool for managing social networks. As an excellent addition to the Adobe Marketing Cloud, Hootsuite offers versatile options for controlling, analyzing and measuring your social media presence.
Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing is a comprehensive marketing automation application. It serves to improve and optimize marketing strategies and helps you to orchestrate personalized customer journeys across all points of contact. The application works seamlessly with Dynamics 365 Sales and has integrated business intelligence.
Customer Data Platforms
A customer data platform is used to record and connect all company-wide data sources to a uniform customer database. This is the basis for individual customer experiences – across all channels.
Adobe Experience Platform - Real-time CDP
The Adobe Experience Platform collects, normalizes and unifies all available data from the company and converts it into robust real-time profiles. Based on these profiles, B2C and B2B marketers can provide personalized experiences on all channels.
Microsoft Dynamics 365 Customer Insights
Dynamics 365 Customer Insights brings together customer data from various sources, compares them using cross-channel analyzes, standardizes transaction, behavior and demographic data and thus enables the generation of AI-supported insights in real time.