What is Digital Marketing?
Digital Marketing means to advertise products, brands and companies by using digital channels. Digital marketing differs from traditional marketing in that it uses multiple channels and methods to enable companies to analyse and understand their marketing campaign to find out what works and what does not. All this happens in real time, allowing companies to optimise their marketing campaigns according to the latest results.
Solutions for Digital Marketing
Adobe Experience Cloud
Adobe Experience Cloud is currently one of the most comprehensive suite of marketing solutions on the market. The Cloud includes all necessary functions that marketing deciders need to gain insights in their customer’s behavior. Furthermore, you are able to create personalized campaigns as well as manage content and assets.
Optimise your project management processes today! Discover how Adobe Workfront can help you maximise productivity, streamline project management and improve team collaboration. Our experienced experts will guide you from consultation to implementation and help you realise the full potential of this powerful platform.
Hootsuite is the leading social media solution on the market and offers companies a comprehensive tool for managing social networks. As an excellent addition to the Adobe Marketing Cloud, Hootsuite offers versatile options for controlling, analyzing and measuring your social media presence.
Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing is a comprehensive marketing automation application. It is designed to improve and optimise marketing strategies and help you orchestrate personalised customer journeys across all touchpoints. The application works seamlessly with Dynamics 365 Sales and has integrated business intelligence.
Customer Data Platforms
A customer data platform is used to collect and connect all company-wide data sources into a unified customer database. This is the basis for individual customer experiences – across all channels.
Adobe Experience Platform - Real-time CDP
The Adobe Experience Platform captures, normalizes, and unifies all available data from the enterprise and transforms it into robust, real-time profiles. Based on these profiles, B2C and B2B marketers can deliver personalized experiences across all channels.
Microsoft Dynamics 365 Customer Insights
Dynamics 365 Customer Insights brings together customer data from multiple sources, aligns it using cross-channel analytics, and unifies transactional, behavioral, and demographic data, enabling the generation of AI-powered insights in real time.