Digital Marketing

What is Digital Marketing?

Digital Marketing is advertising products, brands and companies via electronic media. Digital Marketing differentiates itself from traditional Marketing through a variety of channels and methods that allow companies to understand and analyze their Marketing Campaign. Based on this data, marketing deciders will be able to understand if their campaign is working as  expected. Anything happens in real-time, allowing companies to optimize their campaigns according to the current collected data.

What is Adobe Marketing Cloud?

Nowadays, Adobe Marketing Cloud is the most complete marketing solution on the market. The Cloud includes all necessary functions that marketing deciders need to gain insights in their customer’s behavior. Furthermore, you are able to create personalized campaigns as well as manage content and assets.

Features of Adobe Marketing Cloud

Adobe Analytics

Convert data into useful insights.

Further information

Adobe Optimizer

Identify your specific target customer.

Further information

Adobe Audience Manager

Create profiles of target customers, to be used everywhere.

Further information

Adobe Primetime

Use any screen as television.

Further information

Adobe Campaign

Establish a unique and uniform design for your campaigns across all channels.

Further information

Adobe Social

Improve the effectivity of your Social-Media-Marketing.

Further information

Adobe Experience Manager

Accessible provision of great digital experiences.

Further information

Adobe Target

Provide your customers personal experiences.

Further information