Digital commerce is currently being revolutionized. The global pandemic has given a huge boost to the action of buying and selling goods or services through digital channels for both B2B and B2C. According to the Adobe Digital Economy Index (DEI), global e-commerce is seeing a big boom, on pace to hit $4.2 trillion this year, and showing +39% YoY growth in Q1.
It is predicted that the surge in online spending isn’t likely to slow down even after the pandemic. This development offers fascinating opportunities to increase sales and customer loyalty – but also presents companies with a major challenge in terms of the best possible implementation.
The Adobe Commerce supports both B2C and B2B ecommerce scenarios across all available channels and touch points.